Walmart and Amazon SEO tips and tricks to Optimize your product pages

product detail page

SEO is important for any business, but when you’re selling products online, it’s essential. Here are some tips to help optimize your product pages on Amazon and Walmart, so you can start seeing more traffic and sales.

Table of Contents

What is SEO and how can it help my business

Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is a fundamental part of any online marketing strategy and should be incorporated into every stage of the design and development process. The goal of SEO is to generate more organic (unpaid) traffic to a site by improving its visibility in SERP results. There are many different factors that go into SEO, and it can be a complex and time-consuming process. However, the benefits of SEO are well worth the investment and can include improved brand awareness, increased web traffic, and higher conversion rates. For businesses seeking amazon SEO services, amazon tips and tricks or amazon product listing optimization, here are some things to keep in mind.

You don’t need to be a technical expert to get started with SEO. We have broken up what you need to know for Walmart SEO and Amazon SEO below.

product title

What is Walmart SEO?

Walmart SEO (Search Engine Optimization) is the process of optimizing your product listings on Walmart.com so that they rank higher in search engines. A successful Walmart SEO strategy will help you to get more traffic to your listings, resulting in more sales. There are a number of factors that go into ranking highly on Walmart, including the title and keywords of your listing, the number and quality of your product reviews, and your seller rating. By optimizing your listings for Walmart’s search engine, you can increase your visibility and boost your sales.

product title

Walmart SEO vs Walmart keyword optimization

One area that is often overlooked by Walmart sellers is Walmart SEO. Unlike other eCommerce platforms, Walmart has its own search engines that shoppers use to find products. As a result, it’s important to optimize your listings for the Walmart search engine if you want to be successful on the platform. The good news is that Walmart SEO is not that different from other types of SEO. The main key is to use relevant keywords throughout your listing. You should also make sure that your product images are high-quality and that your product descriptions are clear and concise. By following these simple tips, you can improve your chances of ranking high in the Walmart search engine, which will lead to more sales.

product detail page

Optimize these 10 vital components of Walmart SEO

1) Use a specific, succinct product name

Seller keywords are the foundation of a strong Walmart SEO strategy. These are the terms that potential customers use when searching for products on Walmart.com. By optimizing your listings for relevant seller keywords, you can increase your chances of being found by shoppers who are ready to buy. In addition to using relevant seller keywords, there are a few other things you can do to improve your Walmart SEO ranking. Make sure that your product titles and descriptions are clear and concise, and use high-quality product images to help your listings stand out. You should also take advantage of Walmart’s customer reviews system by encouraging customers to leave positive reviews for your products. By following these tips, you can improve your chances of success on with Walmart.

2) Use rich media and high quality images

One of the most important aspects of Walmart SEO is using high-quality product images. Shoppers at Walmart often browse through listings without reading the text, so it’s important to have strong visuals that will grab their attention. In addition to using high-quality product images, you should also consider using videos and other forms of rich media to showcase your products. These types of visuals can help your listings stand out and improve your chances of being found by shoppers.

product detail page

3) Highlight your key features in your product descriptions

Your product descriptions are another important part of your Walmart SEO strategy. This is where you can really sell shoppers on your products and convince them to make a purchase. Make sure to highlight the key features and benefits of your products in your descriptions, and use persuasive language to encourage shoppers to buy. You should also include relevant keywords throughout your descriptions to help improve your ranking in the Walmart search engine.

4) Use keywords in your product description

As we mentioned before, keywords are an important part of Walmart SEO. In addition to using relevant keywords throughout your listing, you should also use them in your product descriptions. By including keywords in your descriptions, you can improve your chances of being found by shoppers who are searching for products like yours. Just make sure to use keywords sparingly and avoid keyword stuffing, which can actually hurt your ranking.

Keyword stuffing is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this turn off potential customers, but it can also result in a penalty from Walmart.

Use these tips to avoid keyword stuffing:

  • Use synonyms and related terms instead of repeating the same keyword over and over

  • Mix up your keyword usage throughout your content

  • Use keywords in moderation

  • By following these tips, you can avoid keyword stuffing and improve your chances of ranking high in the Walmart search engine.

a few good attributes

5) Select relevant attributes

When you list a product on Walmart, you’re asked to select from a list of attributes that best describe your product. These attributes help shoppers narrow down their search results and find the products they’re looking for. That’s why it’s important to carefully select the attributes that are most relevant to your product. If you select too many attributes, you run the risk of your product being lost in the shuffle. But if you don’t select enough attributes, shoppers might have a hard time finding your product.

To find the right balance, take a look at the attribute options that are available and select the ones that are most relevant to your product. You should also consider the keywords you’re using in your listing and make sure that they match up with the attributes you select. By carefully selecting relevant attributes, you can improve your chances of being found by shoppers.

6) Enable 2-day delivery

Walmart is known for its fast shipping, and shoppers have come to expect quick delivery times from the retailer. That’s why it’s important to offer fast shipping speeds on your products. If you can’t offer two-day delivery, consider offering next-day or standard shipping instead. By offering fast shipping speeds, you can improve your chances of making a sale.

walmart search algorithm

7) Price your products competitively

Another important factor in Walmart SEO is pricing. shoppers on Walmart are looking for the best deals on the products they want, so it’s important to price your products competitively. Take a look at what other sellers are charging for similar products and make sure that your prices are in line with these rates. You should also consider offering discounts and promotions on your products to attract shoppers who are looking for a good deal. By pricing your products competitively, you can improve your chances of making a sale.

8) Optimize your inventory efficiency to ensure your products are always in stock

If you want to rank high in the Walmart search engine, it’s important to make sure your products are always in stock. That’s why you need to optimize your inventory efficiency. This means keeping track of your sales and making sure you have enough inventory on hand to meet customer demand. It can also help to set up a reordering system so that you can quickly restock your products when they start to run low. By optimizing your inventory efficiency, you can ensure that your products are always in stock and improve your chances of ranking high.

9) Focus on service to get more product reviews on your Walmart listings

Product reviews are an important part of Walmart SEO. shoppers on Walmart use reviews to help them decide which products to buy. That’s why it’s important to focus on service and provide your customers with a great experience. By giving your customers what they want, you can encourage them to leave positive reviews on your product listings. These reviews can help you attract more shoppers and improve your chances of ranking high.

10) Monitor your KPIs to ensure customer service excellence

To ensure customer service excellence, you need to monitor your KPIs. This means tracking metrics such as response time, first contact resolution, and customer satisfaction. By monitoring these KPIs, you can identify areas where you need to improve and make changes to your customer service strategy.

There you have it! These tips will help you optimize your product listings for the Walmart search engine and improve your chances of being found by shoppers. By following these tips, you can drive more traffic to your listings and increase your sales on Walmart.com

product detail page

How does Amazon SEO work?

Amazon SEO is the process of optimizing your product listings on Amazon.com so that they rank higher in Amazon’s search results. A successful Amazon SEO strategy will help you to get more traffic to your listings, resulting in more sales. There are a number of factors that go into ranking highly on Amazon, including the title and keywords of your listing, the number and quality of your product reviews, and your seller rating. By optimizing your listings for Amazon’s search engine, you can increase your visibility and boost your sales.

Your sales page is the foundation of your Amazon listing. It’s important to make sure that your sales page is optimized for Amazon’s search engine.

Here are a few things you can do to optimize your sales page for Amazon’s search engine.

1. Conduct keyword research

The first step in a good Amazon SEO strategy is to conduct keyword research. This will help you to identify the keywords that shoppers are using to search for products like yours on Amazon. Once you know which keywords to target, you can start to use keyword optimization for your listings.

To do keyword research, you can use Amazon SEO tools like Amazon’s Keyword Tool and Helium10.com. These tools will help you to find the keywords that are most relevant to your products. Once you have a list of keywords, you can start to optimize your listings for these terms.

To optimize your listings, you will need to include the keywords in the title and description of your listing. You should also use relevant keywords in your product reviews and seller feedback. By including the keywords that shoppers are using to search for your products, you can help your listings rank higher in Amazon’s search rankings.

In addition to including relevant keywords, you should also make sure that your listings are informative and well-written. Shoppers on Amazon are looking for product information before they make a purchase. By including clear and concise product information in your listings, you can improve your chances of ranking high in Amazon’s search results.

product title

2. Manage your reviews

Reviews are an important part of Amazon SEO. Amazon uses customer reviews to help shoppers find products that they will be happy with. That’s why it’s important to encourage customers to leave reviews after they purchase your products.


There are a few things you can do to encourage customers to leave reviews. First, you can send follow-up emails to customers after they purchase your products. In these emails, you can include a link to your product listing on Amazon. You can also include a message asking the customer to leave a review.


Another way to encourage customers to leave reviews is to offer incentives. You can offer discounts or free products in exchange for reviews. However, it’s important to note that Amazon does not allow sellers to offer incentives in exchange for positive reviews.


Finally, you can include a call-to-action (CTA) on your product packaging. You can ask customers to leave a review on your listing after they receive their purchase. By including a CTA on your packaging, you can increase the number of reviews you receive.


Managing your reviews is an important part of Amazon SEO. By encouraging customers to leave reviews, you can improve your chances of ranking high in Amazon’s search results.

walmart search algorithm

3. Optimize your title and description

Your title and description are important elements of your Amazon listing. These are the first things that shoppers will see when they find your product on Amazon. That’s why it’s important to make sure that your title and description are optimized for Amazon’s search engine.


To optimize your title, you should include relevant keywords and make sure that your title is clear and concise. Your title should give shoppers a good idea of what your product is and what they can expect from it.
To optimize your description, you should again include relevant keywords. You should also make sure that your description is well-written and informative. You should include all the important information about your product in the description. This includes things like product features, benefits, and specs.
By optimizing your title and description, you can help your product rank higher in Amazon’s search results.

4. Follow image guidelines

Images are an important part of your Amazon listing. Shoppers on Amazon place a lot of importance on product images. That’s why it’s important to make sure that your images are high-quality and comply with Amazon’s image guidelines.

Some of the things you should keep in mind when creating images for your listings include:

– Images should be at least 1000 pixels on the longest side

– Images should have a minimum resolution of 72 DPI

– Images should be in either JPEG, TIFF, or GIF format

– Images should not contain watermarks or text

By following these guidelines, you can ensure that your images are high-quality and compliant with Amazon’s standards.

product title

5. Consider your price

Your price is another important factor to consider when optimizing your Amazon listing. Shoppers on Amazon are very price-sensitive. That’s why it’s important to make sure that your price is competitive.

To find a competitive price for your product, you can check out the prices of similar products on Amazon. You can also use a pricing tool like CamelCamelCamel to track the prices of products over time.

By considering your price, you can make sure that your listing is competitive and attractive to shoppers on Amazon.

6. Use bullet points in product descriptions

Bullet points are a great way to make your product descriptions more readable and informative. Shoppers on Amazon often skim through product descriptions. That’s why it’s important to make sure that your description is easy to read and contains all the important information about your product.

Including bullet points in your description is a great way to make sure that all the important information about your product is included. Bullet points also make your description easier to read.

By using bullet points, you can improve the quality of your product descriptions and make them more readable for shoppers on Amazon.

product title

7. Don't keyword stuff

Keyword stuffing is the act of cramming as many keywords into your listing as possible. This used to be a common practice, but it’s now against Amazon’s rules.

Keyword stuffing can hurt your chances of ranking high in Amazon’s search results. It can also lead to your listing being removed from Amazon entirely.

8. Create a strong listing before pursuing paid advertising

Paid advertising can be a great way to get your product in front of more shoppers on Amazon. But before you invest in paid advertising, you should make sure that your listing is as strong as it can be.

There are a few things you can do to optimize your listing. Follow the tips listed here to make sure that your listing is strong before jumping to paid advertising.

9. Comply with current listing requirements

Amazon’s listing requirements are constantly changing. It’s important to make sure that your listing is compliant with all of Amazon’s current guidelines.

If you’re not sure what the current listing requirements are, you can check out Amazon’s help page or contact their customer service. By complying with Amazon’s listing requirements, you can avoid having your listing removed from the site.

10. Use advertising to piggyback on organic sales

Once you have your page optimized, Paid advertising can be a great way to boost your organic sales. When you run ads on Amazon, your product is displayed to shoppers who are searching for products like yours. This can lead to more clicks and more sales.

11. Focus on a clean listing and test often

It’s important to have a clean listing that is free of any errors. You can use Amazon’s Listing Quality Feedback tool to check for any errors in your listing.

It’s also important to test your listing regularly. You can use Amazon’s A/B Testing tool to test different aspects of your listing and see what works best for your product.

By having a clean listing and testing often, you can improve your chances of success on Amazon.

12. Utilize competitor insights

One final tip is to utilize competitor insights. You can use Amazon’s Competitor Insights tool to see what other sellers are doing with their listings. This can give you ideas for how to improve your own listing.

By following these tips, you can optimize your product pages on Walmart and Amazon.

Walmart and Amazon SEO is a powerful way to improve your product listing ranking on Amazon. With the amazon SEO services we provide, you can be sure that your site will rank high in search engine results for keywords related to Walmart or amazon products. We specialize in helping businesses improve their ranking on Amazon and Walmart. Let us help you take your business to the next level!

Facebook
Twitter
LinkedIn

ready to take the next step?

Take your Amazon business to the next level. Our team of Amazon experts includes ecosystem experts, brand managers, ad strategists, and — most importantly — fellow entrepreneurs that are invested in your company’s success. It only takes a few minutes to chat with us — contact us today and let’s get started!

Interested in learning more?

Fill out the form at the bottom of this page and we'll get back to you.

This website uses cookies to ensure you get the best experience on our website.

Do you need a hand to the right direction?

Maybe you have a specific question you need answered or want to find out more on how we can help.

a cartoon of a single hand raised above water like it is drowning

Click the "Contact Us" button below, fill out the form on what you specifically need help with and we'll get back to you ASAP!