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Laser Sight Digital — Boutique Amazon Agency for Enterprise CPG
Services/Google Ads + Shopify CRO
Google Ads + Shopify CRO
Top PPC Company — eCommerce United States · Clutch

Fix the page.
Then open the taps.

Google Ads and Shopify CRO are one program, not two. We don't send paid traffic to a PDP that isn't ready to convert — we fix the page first, then scale the spend against a site that earns it.

Shopify PDP CROSearch + ShoppingPMaxYouTubeDemand GenFeed + Merchant CenterSightline creative
Our DTC practice
CRO-first
The page is fixed before the spend scales
Shopify Partner
Preferred Partner — Plus, Dawn, headless, theme-level
Full Google
Search, Shopping, PMax, YouTube, Demand Gen
Sightline AI Engine
Same engine. Google + Shopify formats.
Sound familiar?

The ad isn't
the problem.

These are the patterns we see in almost every DTC audit. The common thread: the agency before us was optimizing the wrong half of the equation.

Symptom 01
Your CPA keeps climbing, and the answer is always 'more spend.'

Every agency prescribes bigger budgets. The actual problem is on-page: your hero doesn't convert, and more traffic just exposes it faster.

Symptom 02
PMax is a black box you're tired of defending to your board.

Nobody can tell you what's working inside it. You're writing checks against a dashboard that won't show its work.

Symptom 03
Your Shopify PDP hasn't been rebuilt since you launched.

Hero, above-the-fold, variant picker, review placement — same as day one. Your ads have evolved; the page hasn't.

Symptom 04
You're on your third Google Ads agency in two years.

Same reports. Same excuses. Same 'it takes time.' You've had time.

Symptom 05
Your feed is a mess and nobody's looking at it.

GTINs, custom labels, merchant center issues you never hear about. The feed is the engine — and it's not tuned.

Symptom 06
You just came off Amazon-only and Google isn't working.

Your playbook, your creative, your page — they're all tuned for Amazon demand capture. Google demand is a different problem.

The DTC thesis

Stop paying Google
to send traffic to a
broken page.

Every broken PDP is a tax on every click. More spend doesn't solve it — it just scales the leak. The math is simple: fix the page, and every future dollar of ad spend works twice as hard.

So that's the order. CRO before PPC. Every time. Not as dogma — as math.

CPA
−38%
after PDP rebuild
Site CVR
2.1 → 4.3%
same traffic
ROAS
×1.7
same spend
For Amazon-only brands going DTC

Your Amazon business
is a lease.
Your Shopify store is the deed.

On Amazon, every sale is Amazon's sale. You rent their shelf, rent their buyer, and rent the right to keep operating. On Shopify, every sale is yours — and so is every buyer. Their email, their behavior, their LTV, their second purchase. All of it.

That's what this program is actually for. Google Ads + Shopify CRO is how an Amazon-only brand stops being one policy change away from zero — and starts owning the customer relationship it's been renting for years.

Already on Amazon with us? The Amazon → DTC migration is a single roadmap, one team, one brief. Creative, insights, audience — all of it ports across.
The Laser Focused Blueprint — DTC

Fix, then traffic,
then creative.

Marketplace Blueprint is SEO → CRO → PPC. On Shopify, there's no marketplace algorithm to rank against — so the order changes. CRO first, then paid, then we let Sightline compound the creative that works.

Step 01
Convert the traffic you already have

Shopify CRO

PDP-first. Because a 2.1% → 4.3% site CVR is worth more than any media-buy optimization.

We start on the product detail page — hero, above-the-fold, bullets, review placement, cart drawer, variant picker. That's 80% of the CVR lift on most Shopify sites. From there, we extend to collection pages and checkout where the numbers warrant it. On rare engagements we'll rebuild the full theme, but that's the exception — most sites don't need it, and don't know which 40% of their PDP is doing the damage.

Sequenced, not gated. PDP fixes are live in the first 30 days. Paid scales as the page earns the traffic — not after.
What we do
  • PDP hero + above-the-fold rebuilds
  • Variant picker, cart drawer, upsell modules
  • Review placement + social proof architecture
  • Collection page optimization
  • Checkout + post-purchase (as needed)
  • Light on-page SEO for target keywords
Shopify PDP · CVR waterfall
×2.05 LIFT
Baseline PDP
2.1%
Hero rebuild
2.7%
Above-the-fold
3.1%
Review placement
3.5%
Cart drawer
3.8%
Variant picker
4.3%
ATC → CHECKOUT CVR · SAME TRAFFIC+105%
Step 02
Open the taps

Google Ads

Full Google stack. Every lever in the account — including the ones most agencies don't touch.

Search, Shopping (PMax and Standard), YouTube, Demand Gen, brand defense — we run the full Google stack, and we pull the levers most marketers don't think about. Merchant Center feed optimization, custom labels, GTIN hygiene, audience-signal architecture inside PMax asset groups. The feed is the engine. Most accounts we inherit have one that's never been tuned.

On attribution:we're vendor-agnostic. Triple Whale, Northbeam, GA4, MMM — we read the stack you already run and bid against the signal you trust, not Google's default last-click.
What we do
  • Search (brand + non-brand + competitor)
  • Shopping — Standard + PMax
  • YouTube + Demand Gen
  • PMax asset groups + audience signals
  • Merchant Center + feed optimization
  • Custom labels + GMC hygiene
  • Brand defense + trademark monitoring
Spend scales · ROAS holds
12 MONTHS
1×2×3×4×$10k$140k /MOPDP rebuild
● BEFORE: SPEND UP, ROAS DOWN● AFTER: SPEND 2.3×, ROAS 2.0×
Step 03
Compound the creative

Sightline creative

Every Google placement. Every Shopify module. One engine.

Sightline produces the creative that fills the account. PMax asset groups, YouTube shorts and pre-rolls, Demand Gen images, PDP hero imagery and lifestyle — same engine, measured against CTR and CVR on every asset. Winners stay. Losers get cut. That's how we ship volume without the quality floor a traditional creative team enforces.

S
Sightline AI Engine
+30% average site CVR lift across 40+ brands
What we do
  • PMax image + video asset groups
  • YouTube shorts + pre-rolls (UGC-style)
  • Demand Gen image creative
  • Shopping imagery + feed-ready variants
  • PDP hero + lifestyle photography
  • CTR / CVR measurement on every asset
Sightline · creative velocity
8-WEEK BUILD
8W114W222W334W452W578W6104W7140W8
■ ASSETS SHIPPED · 140/wk■ WINNERS IN ROTATION · 18
The stack we operate in

Shopify
Preferred Partner.

We're fluent in the apps you're already running. No migrations for their own sake. We work inside your stack — or help you change it only if the numbers demand it.

S
Shopify Preferred Partner
Verified agency — full-stack fluency
Platform
ShopifyShopify PlusDawn / Impact / PrestigeHeadless (Hydrogen)
Email / SMS
KlaviyoAttentivePostscript
Reviews
Judge.meYotpoOkendoStamped
Subscriptions
RechargeSkioStay AI
Upsell / Bundle
RebuyZipify OCUShop Quiz
Analytics
GA4Triple WhaleNorthbeamRockerbox
Beyond the Blueprint

Every lever
in the account.

The Blueprint is the engine. These are every other lever across Google Ads and Shopify — and we pull all of them, under one team.

01
Merchant Center + feed

GTIN hygiene, custom labels, category mapping, disapprovals resolved weekly.

02
PMax asset-group strategy

Themed asset groups by audience signal — not one-pot-for-everything.

03
Brand defense

Trademark monitoring, competitor bidding, SERP ownership across brand terms.

04
Audience architecture

First-party audiences, lookalikes, Customer Match sync from Klaviyo.

05
PDP A/B testing

Structured tests on live traffic — one hypothesis per cycle, measured to significance.

06
Klaviyo integration

Flows + campaigns tuned to paid traffic segments — not a separate program.

07
Collection + checkout ops

Collection merchandising, checkout upsells, post-purchase offers.

08
Theme development

Full-site rebuilds on Shopify Plus, Dawn, or headless when the engagement calls for it.

What the numbers look like

CRO first.
Then the flywheel.

Representative numbers from DTC programs we operate. Your category will move different absolute distances — the shape rarely changes.

All case studies →
Rep. DTC account · 9 months
−66%
CPA
×4.2
ROAS
Inflection
Month 4: PDP rebuild goes live. Site CVR doubles. Spend scales on the same account against a page that can carry it.
PMax architecture
Themed asset groups by audience signal — not one giant pot.
PMax is not a black box
Feed hygiene
Merchant Center completeness — before / after a real audit.
The feed is the engine
PDP CVR
The lift that made the ad spend scalable.
Before rebuild
2.1%
site CVR
After rebuild
4.3%
site CVR
×2.05 on the same traffic
Representative numbers from real DTC programs. Client-specific case studies on request.
Google + Shopify FAQ

Questions
we hear a lot.

The full list lives on the FAQ page. Or just ask us.

No — but it's sequenced, not gated. PDP fixes go live in the first 30 days while paid runs on the existing page. Spend scales as the page earns it. That's the 'CRO before PPC' math, applied pragmatically.

Book a strategic audit.

We'll pull your account and return a complete written audit and action plan — listings, ads, inventory, brand. Keep it either way. If we can't find 20% of unclaimed margin, we'll say so.

What you'll get
Top 25 SKUs benchmarked against category winners.
Ad-spend waste analysis with redirect targets.
Catalog and variation health check.
Competitor share-of-voice snapshot.
Prioritized 90-day action plan, ranked by margin impact.