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Laser Sight Digital — Boutique Amazon Agency for Enterprise CPG
Services/Creative
Sightline AI Engine · creative engine

Creative is the last
unfair advantage.
We built ours.

Media buying is commoditized. Targeting is commoditized. Audiences are rented, bids are automated, attribution is everyone's. The only lever left that compounds is creative — so we built an engine that ships 40 assets a month against the 4 most brands manage.

Hero imagesLifestyleA+ modulesInfographicsComparison chartsUGC videoCommercialsThumbnailsB-roll
The Sightline line
40 / mo
Asset throughput per brand — static + video
Mon → Fri
Brief on Monday. Live by Friday.
CTR × CVR
Every asset measured. Winners stay. Losers cut.
Bundled
Included in channel management. No line item.
Sound familiar?

The budget isn't
the problem.

These are the patterns we see on nearly every account audit. The common thread: the team was optimizing the media and ignoring the lever that actually compounds.

Symptom 01
Your creative pipeline is the bottleneck — not your budget.

Media buys are ready. Audiences are primed. The only thing holding the account back is how fast you can ship new creative.

Symptom 02
You're paying $400 per UGC video and waiting two weeks for it.

One creator. One delivery. You can't test into a winner at that cadence — you're just buying hope.

Symptom 03
Your hero image hasn't changed in eighteen months.

Because rebuilding one is a shoot, an edit, a round of feedback, another edit. By the time it ships, the campaign has moved on.

Symptom 04
Your A+ modules look like they shipped with the listing.

Same modules, same comparison chart, same infographic from launch. No one has had the bandwidth to refresh them since — and it shows in the conversion.

Symptom 05
Every channel is asking for different aspect ratios.

1:1, 4:5, 9:16, 16:9, 3:4, 300×250. Your agency produces one asset, and every placement pays for it in quality.

Symptom 06
Freelancers churn, miss briefs, and hide behind Slack.

The good ones get too busy. The bad ones don't take feedback. And every handoff loses the brand book all over again.

The velocity thesis

Most brands ship
4 assets a month.
We ship 40.

Not 40 things that look alike. 40 hypotheses.Hero variants, lifestyle angles, thumbnail tests, UGC hooks, commercial cuts. The ones that lift CTR and CVR stay in rotation. The ones that don't get cut next Tuesday.

You can't optimize a funnel that only has four creative units in it. The whole game is volume × measurement. We built the engine for both.

Throughput
10×
vs. in-house + freelance
Winner rate
~18%
of assets beat control
Cycle time
4 days
brief → live
The strategic frame

Four levers are
commoditized.
One isn't.

In 2026, almost every lever in paid media has been flattened — same platforms, same algorithms, same playbooks. Creative is the only remaining surface where a brand can still outrun its category. That's why we built the Sightline AI Engine.

01
Media buying
Every agency runs the same console. The same bid strategies. The same PMax.
COMMODITY
02
Targeting
Audiences are rented from the same five platforms. Your competitor is one click away from the same segments.
COMMODITY
03
Bidding
Automated. You're not going to out-auction the algorithm. Nobody is.
COMMODITY
04
Attribution
Whatever stack you pick — GA4, Triple Whale, Northbeam — your competitor can pick it too.
COMMODITY
05
Creative
This is the only lever where volume × taste × measurement still produces compounding returns. And almost no agency has built for it.
MOAT
How the Sightline AI Engine works

Four inputs.
Every asset you need.

We don't describe the stack — clients don't buy our tools, they buy our output. But the shape of the engine is worth seeing: a handful of inputs, and an engine that produces every format, for every placement, on a cadence that matches how ads actually perform.

Inputs
Your product
SKUs, specs, photography, spec sheets.
Your brand
Typography, palette, voice, do-not-ship list.
Your audience
Personas, objections, hot-button benefits.
Your channels
Amazon, Walmart, TikTok, Google, Meta, Shopify PDP.
Sightline
ENGINE
Output · Static
Hero images
Lifestyle
A+ modules
Infographics
Comparison charts
Thumbnails
Output · Motion
UGC video
Commercials
Product demos
What's-in-the-box
B-roll
Cutdowns
The weekly loop

Brief on Monday.
Live by Friday.

The speed isn't a stunt — it's the whole point. Fast turns mean more hypotheses per dollar, more winners per quarter, and a feedback loop tight enough to actually learn from.

Monday
Brief
Brand, SKU, placement, variants, constraints.
Tuesday
Generate
First pass across formats — hero, lifestyle, UGC, thumbnail, A+.
Wednesday
Review
One round of internal QA + your team's markup. No death-by-feedback.
Thursday
Finalize
Final renders, QC, platform-spec packaging, upload-ready handoff.
Friday
Live
Assets in rotation. Measurement windows open. Tuesday's winners already locked.
NEXT WEEK · BUILT ON THIS WEEK'S WINNERS
SHIP · MEASURE · DOUBLE DOWN · REPEAT
Cycle
4–5 days
brief → live
Revisions
1 round
built into the week, not stacked after
Rush path
48h
for hero updates + reactive creative
On pricing

Not a line item.
Not a sprint fee.

The Sightline AI Engine isn't a product you license today. It's the creative engine behind every channel program we run. If we manage Amazon, Walmart, TikTok, or Google for you, Sightline is included — no separate SOW, no per-asset pricing, no creative-retainer math.

Most agencies charge for creative as an add-on because their cost to produce it scales with headcount. Ours doesn't. So we don't charge for it.

What's included · per engagement
Unlimited static assets — hero, lifestyle, A+, infographics, charts
Video creative — UGC, commercials, demos, cutdowns
Every aspect ratio + platform spec
Weekly brief → Friday-live cadence
CTR + CVR measurement on every asset
Revisions and iterations within the scope
Full asset ownership — assign rights, forever
Creative FAQ

Ownership.
Brand safety.
The rules.

The honest version. Our Blueprint clients ask these before signing; we answered them up front so nobody has to chase us for it.

You do. Every asset the Sightline AI Engine produces for you is assigned to your brand outright — static, video, every variant. You can use them forever, inside or outside of our engagement, across any channel.

Book a strategic audit.

We'll pull your account and return a complete written audit and action plan — listings, ads, inventory, brand. Keep it either way. If we can't find 20% of unclaimed margin, we'll say so.

What you'll get
Top 25 SKUs benchmarked against category winners.
Ad-spend waste analysis with redirect targets.
Catalog and variation health check.
Competitor share-of-voice snapshot.
Prioritized 90-day action plan, ranked by margin impact.