TikTok is
a velocity game.
The brands winning on TikTok Shop ship 10× more creative than the brands losing on it. These are the bottlenecks we see in almost every new account.
Stop paying $400
per video
and hoping.
Ten UGC-style videos a day. Every angle, every hook. Only the winners get budget. The first brand in your category with unlimited creative will be very hard to catch.
Our proprietary AI creative engine — the Sightline AI Engine — generates UGC-style TikTok videos on demand. No more briefing creators and waiting. No more paying around $400 per video that ignores the script or never ships. Just: hook → generate → post → measure → iterate. Creators still matter — they run the affiliate program and carry authenticity. AI UGC fills the volume gap that made the old model fragile.
Brief → send product → wait → chase → get something off-brief → try to ship it anyway.
Define the hook. Sightline generates variants in minutes. Ten ready-to-ship videos before lunch.
Winners get paid promotion. Losers get cut. Next round of variants is better. The flywheel spins.
Same three steps.
Creator-led.
SEO before CRO. CRO before PPC. On TikTok, the Shop is the catalog — but the content is the shelf. CRO isn't image A/B tests; it's whether your video earns the next swipe.
Creators haven't
been replaced.
AI UGC fills the volume gap. Creators bring authenticity, reach, and the kind of trust the algorithm rewards. We run both — as one program, under one team.
We recruit, brief, pay, and measure creators through TikTok Shop's affiliate program. Commission structures are tuned to your margin and category. No gut-feel outreach.
Sourcing, outreach, and vetting across tiers — nano, mid, and top.
Rates tuned by category + margin. Performance bonuses for top converters.
Hooks, talking points, and product positioning — written per creator type.
Every video reviewed before it ships. On-brief. On-brand.
Creator content that converts gets paid promotion to multiply reach.
Creator-level GMV, CVR, and return-on-creator. One dashboard.
Full-channel
management.
The Blueprint is the engine. These are every other lever on the Shop — and we pull all of them, under one team.
The shape of
the flywheel.
Representative numbers from TikTok Shop programs we operate. Your category will be different — the shape rarely is.