Swissmar is a category leader in cheese tools and raclette — a retail mainstay in Canada with distribution in Williams Sonoma, Sur La Table, and every specialty kitchen store you can name. But on Amazon US, they were invisible. Not losing rank. Not underperforming. Invisible.
Their products had no listings. Competitors with inferior graters and cheese boards were ranking top-3 for every term Swissmar had spent three decades earning. The leadership team knew Amazon was no longer optional. They didn’t want to test. They wanted a full launch.
They came to us with a ticking clock — they wanted product live before the fall gifting season. We had eleven weeks from contract signature to peak holiday traffic.
Swissmar’s retail catalog had 8-SKU variation packs, SKU codes built for EDI, and product copy written for buyer meetings. We didn’t translate that to Amazon. We rebuilt it from scratch — single-ASIN hero units, search-first titles, variation trees optimized for Amazon’s merchandising, not for retail distributors.
Every hero image was shot in-studio against Amazon’s technical requirements — 85% fill, pure white, no props. We saved the lifestyle photography for image slots 4-6 and A+ Premium, where it actually converts. Cheap to say, rare to execute. Cheese graters don’t sell themselves on a wooden cutting board in soft light.
No soft launch. All 110 hero SKUs live within 72 hours, ad campaigns pre-loaded, Vine seeded across the top 40. Brands that launch quietly on Amazon stay quiet. Swissmar was in the bestseller rank rising list for their subcategory by day 6.
