The client was — and is — one of the most recognized brands in personal safety. They had distribution and product-market fit. On Amazon, they had a problem they couldn’t name.
They were plateauing at roughly $380,000 a month. Senior leadership had stopped believing Amazon was the right channel — so they pulled back their PPC budget. Then their rankings dropped, and the case for pulling back further wrote itself.
When we audited the account, the picture was clear: dollars were leaking out at every layer. Inefficient spend across the existing campaigns. No competitor gap analysis. No defensive footprint in a hyper-competitive category. And — most importantly — no architecture that could scale into the top placements where the category actually buys.
Senior leadership had pulled back the Amazon PPC budget because they couldn’t see a return — and the cycle was reinforcing itself: less spend, lower rank, less return, less spend. We didn’t argue for more budget. We audited every dollar already running, found the inefficiency, and stopped it. The rebuild made the existing budget work harder before we ever asked for more.
In a hyper-competitive category, defense is the foundation: branded search, category retargeting, competitor sponsored placements. We built the defensive footprint first — closed the leaks, locked down the buyers we already had. Only then did we start fighting for top-of-page placement against the rest of the category.
Leadership had stopped believing Amazon was a top channel for them. We didn’t lobby for more budget — we just shipped. The conversation flipped: how much more can we spend? Today they’re putting more behind Amazon than they ever have, in a channel they used to consider second-tier. The case for the channel made itself.
This client is one of the largest names in personal safety. We've omitted brand identifiers, product photography, and exact ASINs at their request. The numbers are real and Amazon-verified. If you're considering working with us on a similar category, we can walk you through the unredacted version privately, under NDA.
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