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What we're seeing on the shelf.

Weekly notes from the floor. Amazon, Walmart, TikTok, Google, CRO, and creative — what's working right now, and what we're watching.

All Amazon Walmart TikTok Google CRO Creative

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Book a strategic audit.

We'll pull your account and return a complete written audit and action plan — listings, ads, inventory, brand. Keep it either way. If we can't find 20% of unclaimed margin, we'll say so.

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What you'll get

Top 25 SKUs benchmarked against category winners.

Ad-spend waste analysis with redirect targets.

Catalog and variation health check.

Competitor share-of-voice snapshot.

Prioritized 90-day action plan, ranked by margin impact.