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Laser Sight Digital — Boutique Amazon Agency for Enterprise CPG
Services/Amazon
Amazon Management — End to End
Top Amazon Advertising Company — Clutch · 2024 · 2025 · 2026

Amazon Management
— End to End.

Flatlined sales. Climbing ACoS. Lost Buy Box. A new competitor on page one. We've run the playbook that fixes it — across every geography Amazon operates in — for eight years.

SEOCROPPCDSPFull managementAll geographies
By the numbers
$450M+
Ad spend managed
50+
Brands managed
98%
Client retention, 8-year avg
48 hrs
From kickoff to first audit
Sound familiar?

We know exactly
what's happening.

Before we talk about solutions, let's name what you're seeing. These are the patterns we see inside almost every new account.

Symptom 01
Your sales have flatlined.

Month-over-month is flat or down. The team can't tell you why.

Symptom 02
You've lost the Buy Box.

Or you keep losing it. Suddenly your best SKU isn't the default add-to-cart.

Symptom 03
ACoS and CPC keep climbing.

You're paying more to stand still. Ad efficiency is quietly eroding your margin.

Symptom 04
A listing just got suppressed.

One email from Amazon and a top SKU is dark. You don't know how long the fix will take.

Symptom 05
A new competitor took your page-one slot.

They launched three months ago. You've been on Amazon for six years. The algorithm doesn't care.

Symptom 06
Overseas sellers are playing a different game.

Hijacked listings, review farms, shady tactics. You're playing by the rules and losing ground.

The Laser Focused Blueprint

Three steps,
in this order.

SEO before CRO. CRO before PPC. Every program runs this order because the math only works this way — you can't put paid traffic through a broken page, and you can't optimize a page the algorithm can't find.

Step 01
Be found

Amazon SEO

Front-end and back-end listing copy, rebuilt.

We rebuild titles, bullets, descriptions, and every hidden field — search terms, subject matter, intended use. We re-index against the keywords your category actually converts on, not just the ones with the biggest volume. Once the listing is indexed correctly, every downstream dollar — organic, paid, DSP — gets cheaper.

What we do
  • Keyword research + category taxonomy mapping
  • Front-end copy: title, bullets, description
  • Back-end fields: search terms, subject matter, use case
  • Variation family architecture
  • Indexation + rank tracking (weekly)
Keyword map · conversion-weighted
organic coffee beanssingle origincold brewmedium roastfair tradeSEARCH VOLUME →CONVERSION →
TIER 1TIER 2TIER 3
Step 02
Be picked

Amazon CRO

The image system. Powered by the Sightline AI Engine.

The click is the first conversion — and it's won or lost on the hero image. We rebuild the full image stack (hero, infographics, lifestyle, comparison, A+ modules) using the Sightline AI Engine, our proprietary AI creative pipeline. Every image is lifelike, category-correct, and on-brand. The output is a measurable lift in hero-image CTR — which cascades into lower ad costs and higher organic rank.

S
Sightline AI Engine
+22% average CTR lift across 40+ brands
What we do
  • Hero image rebuild (Sightline AI)
  • Infographics + lifestyle + comparison modules
  • Premium A+ / Brand Story deployment
  • Video creative (AI-assisted)
  • Hero CTR testing + iteration
Sightline · hero CTR test
+82% LIFT
Control
6.2%
Variant A
7.4%
Variant B
9.8%
Variant C
8.1%
Winner →
11.3%
Cascades: −18% ACoS · +23% organic rank
Step 03
Be profitable

Amazon PPC

Full restructure. Eight years and $450M+ of reps.

We've managed over $450M in ad spendfor our clients — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. We don't optimize the account you have; we rebuild it. Tiered structure by SKU pod, dayparting, bid logic by match type, negative mining weekly. Most new clients see ACoS drop 20–40% in the first 60 days purely from structure, before any spend changes.

$450M+
Amazon PPC media managed.
Across every category.
What we do
  • Full account restructure (SP / SB / SD)
  • Amazon DSP (prospecting, remarketing, lookalike)
  • SKU-pod bid logic + dayparting
  • Negative mining, weekly
  • Share-of-voice defense on branded terms
Account restructure
BEFORE1 camp400 kw · flat42% ACoSAFTERROOTSPSBSDSKU pods · dayparted24% ACoS
SAME SPEND · 43% ACoS REDUCTION · WEEK 6
Beyond the Blueprint

Full-channel
management.

The Blueprint is the engine. These are every other lever on the account — and we pull all of them, under one team, under one account lead.

01
Premium A+ content

Brand Story modules, comparison tables, and premium placements for eligible brands.

02
Creator Connections

Amazon's in-platform creator program — we recruit, brief, and measure.

03
Brand-tailored promotions

Coupons, Prime exclusive discounts, subscribe-&-save, tailored audience offers.

04
Review generation

Compliant review programs — Vine, post-purchase flows, and creator UGC at scale.

05
International operations

All geographies — US, UK, EU, JP, AU, CA, MX, AE. One team, one account lead.

06
Brand Registry & protection

Test Buy program, IP violations, hijacker removal, brand gating.

07
Catalog + compliance ops

Suppressions, variation fixes, listing merges, category approvals.

08
Inventory signal

Replenishment guardrails, IPI coordination, stockout forecasting.

What the numbers look like

It works in
the real world.

Representative numbers from Amazon programs we operate. Your category will be different — the shape rarely is.

All case studies →
Rep. Amazon account · 12 months
+487%
monthly revenue, month 1 → month 12
Inflection
Month 4: listing rebuild + Sightline hero lands. Re-indexation finishes. Curve steepens.
PPC efficiency
ACoS on the same account before and after restructure.
43% ACoS reduction
Keyword rank
SERP position on target keywords after re-indexation.
All 4 into top 5
Blended ROAS
Full-funnel (Sponsored + DSP), personal care DTC.
Prior agency
3.8×
Laser Sight Digital
12.4×
3.3× the prior ROAS
Representative numbers from real Amazon programs. Client-specific case studies on request.
Amazon FAQ

Questions
we hear a lot.

The full list lives on the FAQ page. Or just ask us.

Both. Many of our clients run a hybrid model, and we manage the full relationship — not just one side of it. Wherever your account lives today, we operate it.

Book a strategic audit.

We'll pull your account and return a complete written audit and action plan — listings, ads, inventory, brand. Keep it either way. If we can't find 20% of unclaimed margin, we'll say so.

What you'll get
Top 25 SKUs benchmarked against category winners.
Ad-spend waste analysis with redirect targets.
Catalog and variation health check.
Competitor share-of-voice snapshot.
Prioritized 90-day action plan, ranked by margin impact.