What is an Amazon agency and what can it do for you and your business?
This is a question that is often asked when deciding to work with Amazon to help you run a successful company.
Businesses can tremendously benefit from the experience of an Amazon Agency to help them enhance their performance, whether they are selling on Amazon or simply running advertisements on the e-commerce platform.
All facets of e-commerce, including inventory and content, search and display advertising, targeting, video, and reporting, are being quickly embraced by Amazon.
When it comes to expanding your Amazon business, there are many opportunities as well as many obligations. To help you get started, we’ve created this comprehensive guide to finding the best Amazon agency for your business needs.
Beginning Your Journey With An Amazon Agency
There are a few steps to follow when choosing an Amazon agency, but first, you should analyze the market.
You should be aware of which agencies are available for your company and how long they have been providing their services.
Finding out which Amazon agency has the most experience and whether or not they are prepared to share their knowledge is the most important step in selecting the best one.
You can learn about what an agency is capable of delivering, whether or not they are a good fit for your company, and whether or not they have the expertise and a wide range of information by evaluating their whitepapers, workshops, webinars, blogs, and more.
Consider these strategies as you narrow your options. If you begin by reviewing ten agencies, for instance, you might be able to reduce the list to five by choosing those that are experts in Amazon Advertising with years of experience.
You may then decide which of those five has the most expertise in the areas you’re looking for.
The following step would be to contact these five agencies. This could be a 30- to 60-minute meeting to establish your current system and get a first impression.
Describe your current situation, any difficulties you are having with Amazon, as well as the specifics of what you need.
Furthermore, you can learn the precise services that the agency provides. They may have specific cases and examples of their experience in your category.
Asking how long they typically spend working for a client is also beneficial.
The agency should typically be able to offer you an approximate calculation of the money you would need in order to evaluate pricing after this initial talk.
You can then proceed, working with your top three of the five agencies, depending on how difficult your demand is.
Using those three agencies, decide which services should be included or eliminated to produce a precise pricing structure and a list of services for which an offer will be made.
Finally, start one last negotiation with two agencies.
This covers the services and contract terms, as well as the timing and more precise pricing. At this point on, you can decide which agency and which services will work best for your company and proceed to finalize the deal.
With an average of roughly 6-8 weeks, the full process can take anything from 2 weeks to several months.
The Benefits Of Working With An Amazon Agency
Each brand manufacturer who chooses to sell on Amazon needs to have knowledge, experience, and staff who are fully focused on their Amazon operation.
Unsurprisingly, a lot of businesses turn to an agency for assistance because they lack the resources to do so. Working with an Amazon agency has various benefits:
Higher Capacity
For people with prior experience, an agency can offer the additional manpower required to finish the project effectively.
Starting quickly is essential for everyday business, but it’s more important when you’re launching new products, branching out into a new industry, or expanding your product line.
Setting this up internally could be very challenging, so having an outside partner might be very helpful for organizing at least the initial steps and possibly providing support as the project advances.
Visibility
On Amazon, visibility is changing so quickly that outside assistance is becoming vital to keep up.
Agencies have the knowledge and resources to assist you in adopting a proactive rather than a passive strategy to achieve and retain significant exposure.
Although it is possible to internalize portions of the process and assemble your own team to carry out various responsibilities, an agency can assist your company in doing so.
In the end, businesses will benefit from expert advice, an extra pair of hands for quick and efficient portfolio tasks, and expert-level work completion.
Expertise
It’s possible that you lack sufficient in-house Amazon or category expertise experience. Perhaps you have a positive impression of Amazon overall, but you need a specialist in the field to help you deepen your understanding and advance.
Since agencies have entire teams devoted just to Amazon, they are the experts on all of the things associated with it, including content creation, advertising, management, and strategic advice.
They can also mentor you as you work with Amazon, helping you develop your internal expertise.
Audits
By getting an image of the organizational structure and operational procedures of an internal team at a company, an agency can use its expertise to conduct a kind of “audit.”
The agency is able to assess what is and isn’t effective from a business perspective.
To identify areas for improvement and how to take advantage of them, they can, for instance, examine the advertising activity or content and assess the market position and competitor activity.
Mistakes To Avoid When Making Your Choice
Avoid Agencies That Promise Too Much
Look out for significant differences in performance and outcome among agencies.
The more promises an agency makes, the less likely it is to keep them all, especially if they are significantly greater than those of the other agencies you are considering.
You ought to consider the companies that give actual results.
These agencies can use the information provided by the client to create a realistic proposal that is more likely to be accepted since they are more likely to be aware of the true potential, competitive environment, and available resources.
Avoid The Cheapest Agencies
Remember that all agencies operate under the same business model, which involves trading time, information, and expertise for pay.
A lesser price will typically indicate lower quality and/or less time spent on your account, so be aware of agencies that charge only half as much as other companies.
Avoid High Business Expectations On A Limited Budget
When a company’s ambitions surpass its budget, using an agency might not be the best option.
This can lead to an expectation gap when they want to go deep into a subject but an external partner is unable to support them in achieving their objectives given the budget at hand.
In these situations, building something internally and investing time and money into laying a solid basis within the business makes more sense.
Final Thoughts
Using an Amazon agency can really help your business grow and thrive, given the right conditions.
Use this guide to help you find the best agency for your business needs and start boosting your sales. Laser Sight Digital has been working with Amazon Ads since they first launched in 2012 and we have the right expertise to help you. So reach out to us today and let’s get started!
