Best Keyword Research Tools for Amazon Ads

Best Keyword Research Tools for Amazon Ads

The main goal while looking for ways to increase organic traffic is keyword research. It’s understandable why keyword research has emerged as the most successful online marketing tactic.

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two marketing techniques that are now based on keywords. 

Your sales are only as good as your customers’ searches, and most searches begin with having the right keywords.

Tools for keyword research can help you sell more and rank higher as an Amazon seller. The listed tools come in free trials, paid editions, and free versions.

Here are a few tools to take into account when marketing your products on Amazon.

Amazon Keyword Tool

Give Amazon Keyword Tool a try if you’d prefer a native tool for your keyword research.

The process is very similar to using Google; all you have to do is enter a keyword and hit enter to see results for search volume, trend, cost per click (CPC), competition, and related keywords.

The entire results, however, are not free to view. Pro Basic, Pro Plus, and Pro Business plans all come with a 30-day money-back guarantee and cost $89 per month; but, if you pay yearly, you can save up to 20%.


SellerApp is the go-to keyword tool if you want some precise and current search results. You can identify relevant, highly-converting keywords that are within the reach of Amazon SEO using its free keyword research tool.

Also, you will learn more about keyword data like search traffic, CPC, expected orders, and more.

You can sign up for their free trial if you wish to use their data-backed tools with precise outcomes. You can select between a Pro-Lite plan for $89/month, a Professional plan for $149/month, or a custom plan that can be adjusted to your business’s needs.

You will also receive an additional 25% off of yearly subscriptions.

Keyword Inspector

With its extensive keyword database of more than 600 million terms and the ability to run reverse ASIN searches, Keyword Inspector can help you sift through the noise and find only the profitable keywords that are right for you.

They also have databases and reports that are country-specific, allowing you to apply the strategies that are most effective in each market you target.

The price is extremely reasonable, with a 3-day free trial and a limited-time promotion for just $39.95 instead of the typical $59.95. With a paid subscription, you can find a ton of excellent research resources.

Check out their free ideas tool or free search phrases tool if you want to take a tentative step before committing to their service.


Have a look at Sonar if you’re an Amazon seller who is just getting started and don’t have a lot of money to spend on tools. It will provide you with a fantastic starting point for the keywords you should use and is entirely free to use.

Your query and millions of similar keywords are returned in the main search, with 0–3 bars denoting the search volume. Also, you can use the pool of frequently used words on the right side to broaden your search.

Google Keyword Planner

When it comes to their Keyword Planner, Google’s range and simplicity are difficult to match.

Simply enter a keyword, and Google will answer with an estimate of the number of searches per month, the degree of competition, and the top-page bid in both low and high ranges.

By using the relevant keywords it suggests, expanding related keywords in the right sidebar, getting historical data and forecasts, and using Google’s search suggestions, you can broaden your search.

Although it’s a free tool, be careful to match keywords to Amazon’s A9 algorithm rather than Google’s.


Amazon sellers frequently praise Helium10, and for good reason— it’s a turbo-powered tool that performs highly sophisticated keyword analysis.

Best Keyword Research Tools for Amazon Ads (1)

Enter a keyword first, then explore the other options to obtain a really thorough and extensive look at the top keywords.

You can use the free plan with fewer features if you’re on a tight budget.

Alternatively, you can spend more money on Platinum ($97/month), Diamond ($197/month), or Elite ($397/month), which come with an additional two months free when you subscribe annually.

Jungle Scout

One of the main reasons Jungle Scout is a useful tool for Amazon sellers is because of its Keyword Scout feature. On the basis of vital data points displaying both specific and general search volumes, you can compile high-ranking keywords.

Also, you can discover exactly what purchasers are looking for thanks to their reverse ASIN search feature.

Plans come with a 14-day money-back guarantee and are incredibly reasonable; it starts with Basic for $39/month, then Suite for $69/month, and finally Professional for $129/month, with savings of up to 55% on a yearly subscription.


Even though AMZ One can serve almost all of your Amazon needs, keyword research—including everything from basic ranks to intricate rank tracking—is one of its best features.

In order to outsmart your competitors, you can monitor, evaluate, and improve your term usage before updating your product listings.

If you subscribe yearly, you can save money on the Basic Plan, which costs just $20 per month, and the Professional Plan, which costs $180 per month. They provide a free trial as well, but it is not time-limited.

Instead, you can use the free trial to test out one keyword, one sales tracking, one tracking of negative reviews, and one product.


Ahrefs provides as much functionality, if not more, as other, more well-known keyword research tools for a reasonable price. They promise a database with data for 171 countries and over 7 billion monthly keywords.

Also, you can access their advanced stats or SERP metrics if you want to delve even further.

The Lite plan costs $99 per month, and options for agency use cost up to $999 per month. Nevertheless, if you choose annual billing, you receive two free months.

Use their private Facebook community and 24/7 customer care to get all the information and assistance you need while taking advantage of their free seven-day trial.

Merchant Words

Merchant Words ought to be on the top of your list of keyword research tools because it is both extensive and incredibly affordable. Throughout the course of their seven years in business, they have grown their database to include terms for practically all Amazon marketplaces.

They’ll even propose long-tail keywords, which is something that far too many Amazon sellers overlook.

If you’re keeping things simple and local, their Silver Plan ($29/month), which includes Amazon data for one country, should work just fine for you.

But, their Gold Plan ($79/month) or Platinum Plan ($149/month), which both come with a 14-day money-back guarantee, gives you extra features and reach if you need it.

Final Thoughts

Keyword research is an important part of driving traffic to your products and making the sales you need to allow your business to grow. 

With these keyword research tools, you’ll be able to optimize your products and start reaping the benefits of using the best keywords possible.


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