Over the past year and a half, online shopping has risen to an entirely new level. People shopped online before, but now things like grocery delivery, food delivery, and Amazon Essentials (to name a few) are the norm. There are also hundreds of small businesses switching their business model from brick and mortar to e-commerce or doing a mix of both.
With the surge in online shopping and more businesses making their products available to order, there is more demand than ever for the shopping experience to be safe, secure, and seamless. People are wary of fake online stores. While e-commerce is a great opportunity for businesses, there are scammers out there waiting to take advantage of unsuspecting customers. Because of this, consumers have to be careful about which online shops they buy from.
One of the biggest concerns shoppers have is making sure their card information is safe when they shop online. Amazon Pay helps make the checkout process secure so your customers can trust that your site is reliable. In this blog post, we will go over what Amazon Pay is, how it works, and the benefits you can expect when you implement it on your site.
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When shopping on Amazon, users have the option to store their card information securely in their account. This helps with faster checkout and a more simple buying experience. With Amazon Pay, e-commerce sites can have their customers login to their Amazon account and use their stored payment information to make purchases on their website.
If you’ve ever seen an option to pay with PayPal or Apple Pay when shopping online, it’s a similar process – you simply use your Amazon account rather than your Apple or PayPal. Not only does it make the shopping experience more convenient for your customers, but it also makes it more secure.
Most e-commerce stores use a specific platform to sell their products. If you use Shopify, BigCommerce, Magento, or Zuora, you can add the Amazon Pay button to your site in a few simple steps. These sites are all Amazon premier partners, so the process is simple. Amazon Pay also works with other e-commerce sites, and the process to set it up is a little different depending on which platform you’re using. If you want instructions on how to set it up for your site, click here.
After you have the button set up, customers can start using it. Here’s a breakdown of what they’ll see when they use Amazon Pay on your site:
- During checkout, they’ll click the Amazon Pay button
- They will be redirected to log in with their Amazon credentials
- Once they log in, they’ll be redirected back to your site to finish checking out
- They’ll choose which card they want to use
- Their receipt will come from Amazon Pay once the process is complete
Amazon’s payment SDK will make sure the transaction goes through then they will disperse the money to you. The cost to use Amazon Pay is 2.9% + $0.30 of every domestic transaction, so they will take that fee out before sending the remaining funds to you.
Amazon is widely known and trusted among online shoppers, and allowing your customers the option to pay with their Amazon account can ultimately lead to more conversions and more returning customers. When shoppers have a good experience on your website and feel they can trust it, they will keep coming back and supporting your business. Here are a few ways Amazon Pay can benefit your business long-term:
- Build Trust
As we mentioned earlier, people can be wary of online shopping because there are scammers and fake websites out there. If your website and checkout process don’t look safe and secure, there’s a good chance that anyone browsing your site could leave before they purchase anything.
Since Amazon Pay doesn’t share any password or payment information, your customers can feel safe and secure when they reach the checkout process. Amazon Pay also offers protection with Amazon’s A-to-Z Guarantee for many orders, which adds another layer of security for your customer.
- Convenience
Shoppers don’t have the time or patience to worry about long, complicated checkout experiences. For a lot of stores, the truth is that they can go somewhere else to get a similar product without the difficult checkout process. If you have a high number of items in shoppers’ carts but low conversion numbers, this could be your issue.
Since Amazon Pay uses their previously stored information, the checkout process is simple and seamless. People love convenience, especially when they’re shopping online. Adding the Amazon Pay option could lead you to more conversions and returning customers.
- It Works With Multiple Devices
Online shopping has revolutionized over the past few years. Many people shop straight from their phones or through their Amazon Alexa devices, which is why it’s so important to have a checkout process that works well on multiple devices.
Amazon Pay gives shoppers more flexibility to shop where and how they want without having to open up their laptop or use their desktop computer. It’s a great option for customers, and they will appreciate the security and convenience.
If you run an e-commerce business, you will want to seriously consider using Amazon Pay on your site. It’s simple to use, convenient for customers, and secure for everyone involved. If you need help setting up Amazon Pay on your website, contact us today. The experts here at Laser Sight Digital are here to help!
