6 Things to Know About Amazon’s Demographics Report

amazon demographic report

As you know, Amazon has a vast number of seller tools that can help you find success. We have discussed a number of them on this blog, including the Item Comparison Report, the Market Basket Report, the Search Terms Report, and more. Taking advantage of these tools can help bring major success to your Amazon business, and today, we’re talking about another report that can help you get to know your customers better. 

The Amazon Demographics Report “allows Brand Owners to assess the need for and success of targeted marketing campaigns and make product portfolio decisions based on customer penetration by demographic.” In other words, it shows who your customers are based on the following: 

  • Age 
  • Household income 
  • Education 
  • Gender 
  • Marital status 

This can be a game-changer when it comes to your Amazon business. Knowing who your customers are can help you get a better idea of how to advertise, what products to add to your lineup (or take away), how to market your products, and how to price your products. The Demographic Report gives information that you wouldn’t be able to find anywhere else. This will give you a leg up against your competitors and grow your business. 

Here are six things you should know about the Demographics Report before you dive in: 


Table of Contents

1. It’s only available to sellers who own a brand

The first thing you should know is that the Amazon Demographics Report is only available to Amazon sellers who own a brand. You must be a part of the Amazon Brand Registry if you want to have access to this feature, which is good motivation if you have been meaning to sign up for the brand registry and haven’t yet. We have a blog post all about the brand registry and how to get started, and you can read that here.

2. It offers a wealth of information

The information you can get from the Demographics Report is valuable, to say the least. The more you can know about your customers the better, and this report gives you access to a lot of information you wouldn’t know otherwise. Again, you’ll be able to tell your customers’ ages, household incomes, education levels, genders, and marital status. 

3. You can use the report to create better ads

Amazon advertising is a must. If you’re just starting out with Amazon Advertising it’s best to work with a team of professionals like the ones at Laser Sight Digital, but if you have some experience in the area, you know what makes a good ad. You also know how beneficial it is to know all about your audience going into the ad creation process. 

Knowing all of this information will allow you to create ads that your audience has a higher likelihood of relating to and clicking on. If you want some help creating and running your  Amazon ads, don’t hesitate to reach out to us – we’re happy to help. 

4. Only products with 100+ unique customers will be included

If you are a newer brand and you don’t have many sales yet, you might not be able to see the benefits of the Demographics report quite yet. Products that have been purchased 100+ times from 100+ unique customers will have the data promised by the demographics report, but if you have less than 100, you won’t get the information yet.

Don’t give up though – your patience and persistence will be worth it. In the meantime, do everything you can to get your sales up. The more sales you can make, the more demographic data Amazon will be able to collect for you.

5. You can search the report by AISN but not keywords

If you are a brand with a lot of products, you will want to know the demographics for each of your products. However, it can be difficult to find because you can’t search by keyword – you can only search by AISN. You will be able to see all the data once you type in the AISN number for the product you are looking at your demographics for. 

6. It is only available in the United States as of now

Unfortunately, the Amazon Demographics Report is only available in the United States as of right now. However, as the platform grows and more sellers join, it will likely expand into other countries. If you don’t live in the United States, keep checking the updates – you never know when a feature will become available in your country. 

The Amazon Demographics Report is a great tool to have in your back pocket when it comes to strategizing ads, products, and more. The better you can know your customer, the better their experience will be – which will ultimately lead to more sales and more business for you. 

If you are wondering how to best utilize your demographics report or how to set it up, contact the Amazon experts at Laser Sight Digital oday. We are happy to help optimize your Amazon store to its full potential. 


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