Amazon as a corporation has always put a major emphasis on the importance of its vendors, sellers, and customers. Amazon wouldn’t be as successful as it is today without them, so it makes sense why they would do everything they can to make sure their users are being taken care of – no matter how they are using the platform. Amazon has come out with multiple tools and resources to help its sellers succeed, and Launchpad is no different. Amazon released Launchpad with the mission to “support entrepreneurs by providing resources, expertise, and global support to help showcase and deliver innovative products to millions of Amazon customers.”
In other words, Amazon Launchpad is a supplemental program designed to jumpstart and accelerate Amazon businesses. It is particularly helpful for startups and small businesses because it offers valuable tools to help drive sales and growth.
How do you get access to Launchpad?
All you have to do to get started with Amazon Launchpad is fill out this application. It takes about 20 minutes to complete, and it will ask you questions about your store, your products, and your seller information. Once you fill out the application, you will either get accepted or denied access to the Launchpad tools. There are a few requirements you’ll need to meet in order to be accepted into the program, so make sure you have the following before you apply:
- An average of at least 3-stars on all your ASINs
- All ASINs need at least 10 reviews
- All ASINs need Enhanced Marketing Content (A+ Content)
If you meet all of the qualifications listed above, you shouldn’t have a problem getting into the Launchpad program. You’ll still need to fill out an application, but the sooner you get it done, the sooner you can start taking advantage of all its benefits.
What is the Amazon Launchpad price?
You won’t have to pay an upfront fee to use Amazon Launchpad. However, if you are accepted, a 5% fee will be added on top of your other Amazon fees for the sales you make on your seller account. Amazon can kick you out of the program at any time, but if you would like to leave, you have to wait at least 12 months and give a 30 day notice. If your store starts doing well with Launchpad and your sales meet or exceed $1 million, there is a chance your fee will be lowered to 3% instead of 5%.
What are the benefits of Amazon Launchpad?
Now that you know the details behind Amazon Launchpad, it’s important to get a grasp on how this can help you grow a successful business. This program has helped a large number of sellers meet and exceed their goals, and it can do the same for you. Here are just a few of the most prominent benefits you’ll see when you join Amazon Launchpad.
Access to Premium A+ Content
Having access to Premium A+ Content can take your Amazon store from basic and boring to a beautiful store with personalized content and branding. If you would like to know more about all the benefits that come with A+ Content, you can read our blog post here. Without A+ Content, Amazon has a real lack of brand customization. This can hold sellers back from becoming as successful as they can, so having access to the A+ Content features is a huge benefit that comes with utilizing Amazon Launchpad.
Premium support from Amazon
If you are an Amazon seller or thinking about becoming one, you understand just how frustrating it can be to start. There are thousands of different tools and features to learn, and it can be overwhelming for someone who is in the startup phase. Amazon understands this, which is why they offer premium support for their Launchpad users. You will have access to live help from the experts when you are part of the Launchpad program, which will ultimately set you up for success in the long run.
Higher chances of being discovered
There are millions of products on Amazon and more are being added every day. As more products are added to the platform, it becomes increasingly difficult to be discovered and find success. However, if you are part of Launchpad, you can get increased exposure on Amazon through their storefront placements, email campaigns, deal pages, and banner ads. Exposure is one of the most important parts of growing a business, which is why it’s one of the most important benefits of Amazon Launchpad.
Option to sell products globally
Amazon Launchpad services 9 different global locations, meaning you can sell your products in these places with all the support you need. Selling on Amazon is a little different from region to region, so having access to specialists in each place will help you expand your brand and reach your goals faster.
You could be included on Amazon’s homepage
As we discussed earlier, Amazon wouldn’t be what it is today without its sellers. They understand that, which is why they do everything they can to make sure sellers are succeeding on the platform. Sellers who are part of Amazon Launchpad not only have the great benefits listed above, but they also get the chance of being featured on Amazon’s homepage. This is massive exposure and can really help your brand take off and grow quickly.
Is it worth it?
If you are thinking about applying for Amazon Launchpad, we would recommend doing so. It is a great program that can help you get a lot of exposure and professional tools, especially if you are in the small business or startup phase.
Selling on Amazon can seem overwhelming with all of the tools and resources to learn, but you don’t have to do it alone. If you are looking for some help with your Amazon store, contact the professionals at Laser Sight Digital today. We are happy to help meet your needs and grow your Amazon business.
