Google Ads for Amazon
Boost Your Amazon Sales by Bringing Shoppers Googling Your Product Straight To Your Amazon Product Listings. This strategy helps increase your organic sales and best-seller rank.
35% of Product Searches Begin on Google.
That's 3 Billion searches per day.
Our unique strategy of targeting customers on Google allows for us to generate high-quality mid-funnel traffic into paying customers.
- Amazon spends $5 Billion a year on Google Ads because it works
- 51% of shoppers surveyed say they use Google to research (Bloomberg)
- 35% of product searches begin on Google
- 3 billion product searches originate per day on Google
Why should you use this strategy today?
- Grow market share
- Capture mid-funnel customers
- Lower Amazon PPC cost
- Higher conversion rates
- Capture share of voice (SOV)
- Protect and grow the brand
It’s An Underutilized Strategy… for Now
Because this strategy is new, there are very few Amazon agencies offering this service to their clients – which means YOUR customers are on Google, but your competitors are not.
As CPC costs keep climbing each year, you can offset these cost increases because the Amazon Brand Referral Bonus Program gives you an opportunity to earn 10% of the sales if you can drive purchases to Amazon from off-Amazon channels. This alone can effectively reduce your CPA by up to 10%, allowing you to scale your ad spend and increase your ROI.
Boost in Sales & Ranking
By implementing a Google Ads to Amazon strategy, our clients are achieving an amazing increase in keyword ranking, an evergreen solution for consistent sales, and a higher best-seller ranking. No longer relying solely on Amazon Sponsored Ads.
Amazon Will PAY Part Of Your Google Ads
Amazon announced that they will pay 10% of your Google Advertising costs if you can drive a customer to their site with the Brand Referral Bonus Program.
Traffic from Google to Amazon
Driving traffic to your Amazon storefront is the first step to ensuring quality, high-converting traffic is hitting your listing. Once we determine a healthy ACOS for a keyword or phrase, we will then begin driving traffic directly to your Amazon listing and increase your sales in the process.
Our client case studies
The Final Result Record-Breaking Sales: October, November, and December 2023 witnessed historic achievements for the brand, with over $1,200,000 in monthly average retail sales due to the new product positioning success. Laser Sight Digitial generated + 85% year-over-year growth in Q4 2023 with over $1,600,000 incremental revenue. Average monthly sales
The Final Result We achieved an 83% increase in Ad Sales (+$67,000) for Q4 2022. RoAS improved by 50% Year-over-year in Month 3 (December), taking advantage of the Holiday season. We saw a 17% increase in Total Retail Sales (+$50,000) for Q4 with a 26% increase in Units Ordered. CPC
Successful October Re-Launch: 80% Increase in Ad Sales & 51% Increase in Total Retail Sales in Q4 – Case Study for Choose Friendship
The Final Result During Q4 of 2022, we achieved an 80% increase in Ad Sales year-over-year (+$650,000), and Total Retail Sales increased by 51% (over $800,000). The Total Revenue for the quarter was $1.5m compared to $820,000 in the same quarter the previous year, with a 19% lower CPC. Brand
Increased Sales through Listing Optimization: + 86% Increase in Retail Sales during a price increase – Case Study for Blulyfe Products
The Final Result We strategically implemented back-end keywords to help mitigate the negative impact of a product’s price increase. This led to impressive results for a Firewood Rack ASIN, for Blulyfe Products. The ASIN’s daily average retail revenue increased by +86% after a month The BSR achieved a historical peak
Verified Clutch.co Reviews
Level up your learning.
From insights to the latest tactics and best practices, we have everything you need to know to gain a competitive advantage on Amazon.
ready to take the next step?
Take your Amazon business to the next level. Our team of Amazon experts includes ecosystem experts, brand managers, ad strategists, and — most importantly — fellow entrepreneurs that are invested in your company’s success. It only takes a few minutes to chat with us — contact us today and let’s get started!