Google Ads for Amazon
Boost Your Amazon Sales by Bringing Shoppers Googling Your Product Straight To Your Amazon Product Listings. This strategy helps increase your organic sales and best-seller rank.
35% of Product Searches Begin on Google.
That's 3 Billion searches per day.
Our unique strategy of targeting customers on Google allows for us to generate high-quality mid-funnel traffic into paying customers.
- Amazon spends $5 Billion a year on Google Ads because it works
- 51% of shoppers surveyed say they use Google to research (Bloomberg)
- 35% of product searches begin on Google
- 3 billion product searches originate per day on Google
Why should you use this strategy today?
- Grow market share
- Capture mid-funnel customers
- Lower Amazon PPC cost
- Higher conversion rates
- Capture share of voice (SOV)
- Protect and grow the brand
It’s An Underutilized Strategy… for Now
Because this strategy is new, there are very few Amazon agencies offering this service to their clients – which means YOUR customers are on Google, but your competitors are not.
As CPC costs keep climbing each year, you can offset these cost increases because the Amazon Brand Referral Bonus Program gives you an opportunity to earn 10% of the sales if you can drive purchases to Amazon from off-Amazon channels. This alone can effectively reduce your CPA by up to 10%, allowing you to scale your ad spend and increase your ROI.
Boost in Sales & Ranking
By implementing a Google Ads to Amazon strategy, our clients are achieving an amazing increase in keyword ranking, an evergreen solution for consistent sales, and a higher best-seller ranking. No longer relying solely on Amazon Sponsored Ads.
Amazon Will PAY Part Of Your Google Ads
Amazon announced that they will pay 10% of your Google Advertising costs if you can drive a customer to their site with the Brand Referral Bonus Program.
Traffic from Google to Amazon
Driving traffic to your Amazon storefront is the first step to ensuring quality, high-converting traffic is hitting your listing. Once we determine a healthy ACOS for a keyword or phrase, we will then begin driving traffic directly to your Amazon listing and increase your sales in the process.
Our client case studies
New Product Launch: Increased Sales by 93% and CTR% by 232% 🚀 – Amazon Ads Case Study for Warrior & Scholar
The Final Result Success in positioning a new product line on Amazon and driving sustainable incremental sales every month for the past six months. This product started with zero reviews. Ad spend increased by +84% (over $7,000k) generating +93% higher ad sales ($24,000 incremental) – this resulted in a +67%
40% YoY Increase in ROAS (return on ad spend) for TWO client brands 🚀 – Amazon Ads Case Study for DKB Brands
The Final Result We recently helped DKB Brands with their two main brands, Zyliss and Cole and Mason increase ad sales by 140% in the first three months of the engagement. We also achieved 7x and 10x ROAS for both brands while doing this. Brand Overview Industry Home & Kitchen
The Final Result We recently helped River Birch Candle Co. skyrocket their Amazon sales to over $300,000! This case study demonstrates Laser Sight Digital’s abilities to help a relatively brand new seller on Amazon achieve triple-digit sales growth of 158% in a competitive category! Brand Overview Industry Home Decor Location
Increased sales by 30% 🚀 ROAS by 13% 🚀Causing stock to run out! – Amazon Ads Case Study for IP Development Group
The Final Result We recently helped Inspired Products achieve an overall revenue increase of 30% while increasing their advertising profitability and performance with a 13% increase in their ROAS (return on ad spend)! We accelerated sales so quickly that it caused inventory to run out of one of their best-selling
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