CRO

Services

"We're an "old-school" company and the change to going primarily digital was a challenge for us. Laser Sight walked us through the gaps in our current website and worked with us by improving our website conversion through findings backed up by factual data. It's been a pleasure working with them thus far."
Blake
Reels & Tillers

CRO (Conversion Rate Optimization)

Don't Stop at A/B Testing; Do More With Conversion Rate Optimization

Prioritize. Strategize. Optimize. Repeat.

Conversion is at the heart of every marketing campaign. Yet companies continue to spend tens of thousands of dollars on getting traffic to un-engaging, low-converting websites. To break through the noise, you must handcraft every touch point to give your visitor’s a thrill, an experience.

This is by no means an easy feat. Otherwise, most websites would report 20% or 30% conversion rates, This service will help you take your business to the next level, grow your revenue, increase your engagement and turn your customers into brand evangelists.

a laptop showing different graphs of a website's conversion optimization and where people are coming from
a vector image of a funnel and a dollar sign at the bottom and circles in multiple color at the top of the funnel

Our CRO PROCESS

Start your optimization journey by getting all your metrics and funnels in one place, establishing baselines and monitoring them over a period of time.

Record your research observations and collaborate with your team to brainstorm and prioritize testing ideas.

Observe and understand visitor actions - what makes them leave landing pages, abandon shopping carts, and drop-off funnels.

Put your hypotheses to test and see which ones lead to increased revenue, sign-ups, and goal completions.

WHAT WE’LL DO FOR YOU

Our full conversion optimization service examines every touch point your customer has with your business. Our team follows a detailed SHIP optimization process and the Conversion Framework to determine what areas of your website are not working and how to fix them.

At the same time, our team identifies and helps you implement new and strategic business opportunities. We work together to transform your company into an agile and data driven culture with a sharp focus on customer acquisition and retention strategies.

Our CRO services the basics below and much more:

  • Customer journey map and persona development
  • Expert review (heuristic and usability reviews)
  • Qualitative usability analysis
  • Quantitative analytics assessment
  • Competitive analysis
  • Usability testing
  • Problem & gap identification & prioritization
  • Hypothesis creation & new solution design
  • Testing (A/B or usability testing)
  • Post-test analysis

ready to take the next step?

Take your CRO strategy to the next level. 

Start your journey with a free website audit.

Buffer for Mobile Screen size (Mobile is below)

Don't Stop at A/B Testing; Do More With Conversion Rate Optimization

Prioritize. Strategize. Optimize. Repeat.

Conversion is at the heart of every marketing campaign. Yet companies continue to spend tens of thousands of dollars on getting traffic to un-engaging, low-converting websites. To break through the noise, you must handcraft every touch point to give your visitor’s a thrill, an experience.

This is by no means an easy feat. Otherwise, most websites would report 20% or 30% conversion rates, This service will help you take your business to the next level, grow your revenue, increase your engagement and turn your customers into brand evangelists.

a laptop showing different graphs of a website's conversion optimization and where people are coming from
a vector image of a funnel and a dollar sign at the bottom and circles in multiple color at the top of the funnel

Our CRO PROCESS

Start your optimization journey by getting all your metrics and funnels in one place, establishing baselines and monitoring them over a period of time.

Observe and understand visitor actions - what makes them leave landing pages, abandon shopping carts, and drop-off funnels.

Record your research observations and collaborate with your team to brainstorm and prioritize testing ideas.

Put your hypotheses to test and see which ones lead to increased revenue, sign-ups, and goal completions.

What we'll do for you

Our full conversion optimization service examines every touch point your customer has with your business. Our team follows a detailed SHIP optimization process and the Conversion Framework to determine what areas of your website are not working and how to fix them.

At the same time, our team identifies and helps you implement new and strategic business opportunities. We work together to transform your company into an agile and data driven culture with a sharp focus on customer acquisition and retention strategies.

Our CRO services the basics below and much more:

  • Customer journey map and persona development
  • Expert review (heuristic and usability reviews)
  • Qualitative usability analysis
  • Quantitative analytics assessment
  • Competitive analysis
  • Usability testing
  • Problem & gap identification & prioritization
  • Hypothesis creation & new solution design
  • Testing (A/B or usability testing)
  • Post-test analysis

ready to take the next step?

Take your CRO strategy to the next level. 

Start your journey with a free website audit.

a map marker icon with a red dot sight in the middle of the map marker. The entire icon is in a blue and green color gradient at a 45 degree angle. This is the icon of Laser Sight Digital

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