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Selling Internationally on Amazon using the Country Specific Upload Tool

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If you are looking to expand your business and sell products internationally on Amazon, you may be wondering how to get started. With the Amazon Country Specific Upload Tool, selling internationally is easier than ever! In this blog post, we will walk you through the steps of using the tool to list your products on Amazon’s international websites.

Table of Contents

What Is Amazon Global Selling?

Amazon Global Selling is a program that allows sellers to list and sell products on Amazon’s international websites. This gives sellers access to a larger audience of potential customers, as well as the ability to sell in multiple currencies. Selling globally on Amazon is a great way to expand your business and reach new markets. However, there are a few things you should keep in mind before getting started. First, you’ll need to set up a separate account for each country you wish to sell in. Second, you’ll need to create listings in the local language of each marketplace. Lastly, you’ll need to ensure that your products comply with the local laws and regulations of each country. But don’t worry – Amazon has a team of experts who can help you every step of the way. So if you’re ready to take your business global, Amazon Global Selling is the perfect place to start.

The list of Amazon marketplaces includes:


North America:

Asia Pacific: – Japan – China – Australia

Whenever you want to expand to a new market you need to create a new Amazon seller account in the respective country. That means you have to also pay monthly dues to Amazon for each account:

$39.99/mo in the US,

£25/mo in the UK, and

€29/mo in Germany.

You can always have just one account and switch between countries on Amazon. But that would be really inefficient because you would have to constantly adjust your settings (like language, currency, etc) for each country you want to sell in. So it’s best to create a new account for each marketplace from the beginning.


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What is the Amazon Country Specific Upload Tool and how does it work

The Amazon Country Specific Upload Tool is a way for Amazon Sellers to upload and manage their products on the Amazon Global Selling platform. The tool allows users to create and submit product listings in a specific country’s language, with local seller accounts. 

If you’re ready to sell globally on Amazon, follow these seven simple steps:

Step One: Create an Amazon Global Selling account. 

To get started, go to the Amazon Global Selling website and click “Sign Up Now.” You’ll need to create a new account and select the countries you wish to sell in. Once you’ve completed the sign-up process, you’ll be ready to register for the country-specific Amazon marketplace.

Step Two: Register for the Country Specific Upload Tool. 

To register for the tool, go to the Amazon Global Selling website and click “Country Specific Upload Tool.” You’ll need to sign in with your Amazon Global active seller account credentials and select the country you wish to sell in. After you’ve registered, you’ll be able to create your product listings in the desired language.

Step Three: Create your product listings. 

Once you’ve registered for the Country Specific Upload Tool, you can begin creating your product listings. To do so, go to the listing page and click “Create a new listing.” From there, you’ll be able to enter your product information in the desired local language. Be sure to include all relevant details such as title, description, price, and image. Once you’ve completed all the fields, click “Submit” to submit your listing for approval.

Step Four: Improve product visibility.

Keywords are important for product visibility. When selling on amazon consider using broad, exact, and phrase match types to help improve your product’s discoverability.

Broad match keywords: buy ladies hats

Exact match keywords: women’s hats

Phrase match keywords: buy women’s hats

Bundle products together that are selling well to give customers more value and increase your chance of selling.

Step Five: Start receiving orders from customers around the world.

Now that you’ve created your listings and optimized your keywords, it’s time to sell internationally on Amazon. You’ll begin receiving orders from customers in the countries you selected during registration. Be sure to fulfill these orders promptly and efficiently to ensure a positive customer experience.

Step Six: Fulfillment by Amazon (FBA).

If you’re selling on, you can take advantage of Fulfillment by Amazon (FBA). This service allows Amazon to handle your product fulfillment and customer service. To learn more about FBA, visit the Amazon Services website.

Step Seven: Receive Payments.

Once you’ve registered for the Country Specific Upload Tool, you’ll need to set up your payment method. To do so, go to the Amazon Global Selling website and click “Payment Settings.” You’ll be able to select from a list of available payment methods. Be sure to choose the one that best suits your needs. After you’ve selected a payment method, you’ll be able to receive timely payments for your sales.

And that’s it! The Country Specific Upload Tool is a helpful way for Amazon Sellers to reach new customers. By creating listings in a country’s local language, sellers can better communicate their product’s features and benefits to potential customers. In addition, submitting product listings through the tool can help to speed up the approval process, getting products live on Amazon more quickly.

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Benefits of Selling on the International Marketplace

When you sell internationally on Amazon, you have the potential to reach a wider customer base and boost your sales significantly. With Amazon’s FBA advantage, you can ship your products internationally with ease, as well as take advantage of great customer service. Additionally, since you are already established in the marketplace you are currently selling in, you can reduce the cost for branding by expanding globally on Amazon. Finally, you can also increase sales during holidays such as Christmas, Cyber Monday, or Black Friday.

Challenges of Global Selling with Amazon

There are a few challenges to selling to an international marketplace. One is that you need to be aware of the cultural differences in each market. What may be selling well in one country may not be selling as well in another. Additionally, language barriers can be difficult to overcome, and it is important to make sure that your listings are translated accurately. Finally, there can also be logistical challenges involved with shipping products internationally. However, if you are prepared for these challenges, an international marketplace can be a great way to expand your business.

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A Few More Tips for your International Business

When it comes to the international marketplaces, there are a few things you need to keep in mind.


You need to make sure that your product is actually suitable for the country or region you’re targeting. There’s no point in trying to sell a product internationally if it’s not going to be relevant or useful to your target audience. 


You need to be aware of any cultural differences that might exist between your country and the ones you’re selling to. Make sure that you’re familiar with the customs and culture of your target countries, so that you can adjust your product and marketing accordingly. 


Be sure to research the competition in each market before listing your products. You’ll want to know what other sellers are offering so that you can price your products competitively.


Don’t forget to factor in international shipping costs when pricing your products. 


Don’t forget Amazon SEO! To sell internationally on Amazon, it is important to optimize your product listings for each market. This means including relevant keywords in your title and description, as well as using quality images that show off your product. Additionally, you’ll want to make sure that your prices are competitive and that your shipping rates are reasonable. By taking the time to optimize your listings, you can increase your chances of more international sales.


Amazon’s Building International Listings (BIL) feature can help you manage your offers across multiple marketplaces. BIL allows you to create and edit listings in bulk, so you can quickly and easily make changes to your products as needed. You can also use BIL to track your listing performance and identify areas for improvement. Finally, BIL can help you stay compliant with Amazon’s international selling policies. If you’re looking to take your Amazon business global, BIL is a great place to start.

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You can make use of Building International Listings if you meet the following requirements:

– You have an Amazon Professional seller account.
– You’re selling in at least two European target marketplace: Germany, France, Italy, Spain, or the United Kingdom.
– Your listings are eligible for and enrolled in the Amazon Fulfillment Centers program.

If you meet these requirements, you can sign up.

However, there are a few things you need to keep in mind:

– BIL is not available for digital products, such as eBooks, apps, or MP.
– You can’t use BIL to list products in Amazon Marketplace Web Service (MWS).
– BIL doesn’t work with the following types of listings: products that require approval from Amazon before they can be listed, products that are listed in the Amazon catalog, or products that have an existing listing but aren’t selling.
– You can’t use BIL to create new listings for products that already exist in the Amazon catalog.
– If you’re selling in multiple marketplaces, you need to create a separate listing for each target marketplace.
– BIL listings are only available in the following languages: English, German, French, Italian, Spanish, and Dutch.
– You can’t use BIL to list products in Amazon’s Stores program.

In conclusion, if you would like help navigating taking your Amazon business global, Laser Sight Digital is here to help! We are a full-service Amazon agency with over ten years of experience helping brands sell on Amazon. We offer a wide range of services, from listing optimization to PPC management to MAP enforcement. Contact us today to learn more about how we can help you take your business international!

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