Search Engine Optimization, more commonly known as SEO, is often referenced in terms of Google searches. Businesses are constantly trying to improve their SEO so they can be found more easily on Google, which allows them to grow their business. However, business owners often don’t realize that there are many unique ways they can implement SEO outside of Google.
For example, Pinterest is a massive search engine that allows businesses to promote their products using paid ads and SEO. It is less saturated than Google, so many smaller companies can find great success with Pinterest strategies. Instagram also recently added a search engine feature to their app, which allows users to search for certain keywords and captions with those keywords will appear. And finally, Amazon sellers have a unique opportunity to implement SEO into their stores. Shoppers search for products and keywords every day on Amazon, leading them to find the best products. If you are an Amazon seller and want to make more sales, Amazon SEO is something you will definitely want to look into.
In this post, we will provide some of our best tips on how to use Amazon SEO to your advantage. We want you to find success selling on Amazon, and implementing SEO into your strategy will help you reach your long-term goals as a 1P Amazon owner.
1. Find the Right Keywords
Finding the best keywords for your product listing is the key to having a successful SEO strategy on Amazon. Finding the right keywords is simple – there are multiple Amazon SEO tools you can use to test different keywords and make sure you’re choosing the right ones (see more about Amazon Keyword tools here). Sites like Merchant Words and Helium 10 are great for starting your SEO strategy on Amazon.
You will want to look for a tool that gives you access to important data, such as how many people are searching for a product like yours, what they are searching for to find it, and data on competitors’ keywords and rankings.
2. Optimize Your Listings
Once you find the keywords you want to use, you’ll want to optimize your Amazon listings. This doesn’t just include product descriptions – you’ll need to optimize your titles, features, backend keywords, and even product images. Optimization can look different for each one of these categories, so it’s important to know what each one needs in order to be successful.
If you want to find great keywords for your Amazon store, you’ll want to use a tool built specifically for SEO. Many of our clients have reported success with using sites like Helium 10 or Merchant Words, but there are other tools out there as well that can help you find the best keywords for your listings. When you find the right keywords, you can implement them into your listing which will boost your SEO. Using Amazon Brand Registry will also help you gain authority on Amazon, ultimately helping you rank higher in searches.
When you think of SEO, you might not think of product images right away. However, product images are an important part of SEO that you will want to consider when creating your listings. You will want to make sure your images have a white background, they’re square, they’re high-resolution, and they don’t include anything that isn’t included in the product listing. When you follow Amazon’s guidelines for image SEO, your rankings and sales will increase. Infographics are always great for customers as well.
When optimizing the titles in your listings, you want to make sure you don’t overuse your keywords. Amazon will flag listings that have “keyword stuffing” and your rankings can drop significantly. Use your keywords in your title, but do so in a natural way. And as a reminder, you’ll want to keep your character limit between 80 and 250. There are a number of recommendations and guidelines when it comes to Amazon product titles, and you can find them here.
Descriptions and Features
Your product features are one of the most important components when it comes to SEO. This is where you’ll give a bullet point rundown of your product, so you’ll want to be clear and concise while including your keywords. Most people will go straight to the “features” section of your listing to find out more information about the product, so you’ll want to pay close attention to what you include here. If you want to read Amazon’s official guidelines and best practices for product features, you can find them here.
Backend keywords are a great way to include keywords that don’t fit into your main listing. These backend keywords shouldn’t exceed 250 characters, and there is quite a bit of flexibility with the keywords used. The backend keyword list is a great place to add any alternate spellings of your product, related search terms, and other information you might want to include.
3. Use Amazon A+ Content
Amazon A+ Content allows you to customize your listings and store to drive traffic and sales. A+ Content allows you to edit the product descriptions of branded ASINS, create a unique brand story, use enhanced images, compare similar products, and customize text placements. When you use A+ Content, your Amazon rankings have a better chance of improving because your store is set up so well. You also get additional features, including a comparison chart, single image and sidebar, four image highlights, single images and specs detail, single image and highlights, and image and text overlay.
All of these features allow for better Amazon SEO overall, so it’s an important thing to consider when setting up your store. Check out our full guide to Amazon A+ Content to learn more about what it is, what it can do for you, and how to set it up.
Selling on Amazon is a great way to make money and grow a business, but it can be intimidating to start. The good thing is that you don’t have to do it alone – the team of experts at Laser Sight Digital are here to help you no matter what stage of business you are in. Contact us today to get started.