Selling on Amazon takes a lot of hard work and dedication. Getting your store up and running is one thing, but utilizing all of the great tools Amazon has to offer is another – and it can take months or even years to master. With all of the different options and opportunities available, we want to make it as simple as possible for you to get the most out of your Amazon seller experience.
If you’re an Amazon seller, you should be utilizing Amazon A+ Content (and if you’re not, you can click here to learn more about it). The Amazon Store tool will add to your Amazon A+ content and make your store better overall. It gives sellers more options to customize their pages, showcase their products, and set your store apart with its unique branding.
In this blog post, we will discuss the benefits of Amazon Store, features, great examples, how to set it up, and how to use it to its full potential.
If you’re an Amazon seller, you should be utilizing Amazon A+ Content (and if you’re not, you can click here to learn more about it). The Amazon Store tool will add to your Amazon A+ content and make your store better overall. It gives sellers more options to customize their pages, showcase their products, and set your store apart with its unique branding.
In this blog post, we will discuss the benefits of Amazon Store, features, great examples, how to set it up, and how to use it to its full potential.
Table of Contents
Overview
Amazon Stores allows you to create your own brand space within Amazon where you can send your buyers. Because of its customization options, it gives you a way to communicate with your customers in a way that feels authentic to you and your brand. And as long as you are a part of the Brand Registry, Amazon Stores is offered to you at no additional cost.
You can feature bestsellers, highlight recommended products, or create custom collections within your Amazon Store – there are so many different options available, and they all contribute to the goal of gaining customer loyalty. You can also drive traffic to your Amazon Store in a variety of ways. Email, social media, ads, and sponsored campaigns are all ways you can get the word out about your Amazon Store, and you can be sure that it will align with your voice and branding.
Benefits
There are many benefits when it comes to Amazon Stores. Here are some of the main benefits sellers enjoy about the platform, according to Amazon:
- Brand Awareness: Different Amazon shops can start to look the same to shoppers, so no real brand awareness or loyalty is achieved. Amazon Stores helps get your brand story out there so customers can find your products.
- Design Your Store: If coding and web design aren’t your thing, you don’t have to worry. Amazon Stores uses drag-and-drop tiles and templates to give you a beautiful shop without the hassle of designing it from scratch. You can also add photos and videos to the page without having to code it in.
- Get a Unique Web Address: Having a unique website address is important if you want to run ads or send people directly to your shop. With Amazon Stores, you’ll get an Amazon.com URL that’s specific to your store’s name. For example, it would look like this: amazon.com/STORENAME.
Optimize Ad Campaigns: Insights are the key to success when you’re running an Amazon shop. The Amazon Stores dashboard gives you all the information you need to find success with future campaigns, such as sales, visits, page views, and traffic sources.
Going over every feature in Amazon Stores could be a completely different blog post since there are so many. Because this is an overview of Amazon Stores, we chose to highlight some of the key features you’ll use most frequently when you set yours up.
- Product Management
Sellers who don’t use Amazon Stores have to upload their products one by one, which can take a lot of time. However, with Amazon Stores, you can upload products in bulk, organize them however you would like, and automatically hide products that are out of stock. You can also schedule updates to your Store so you don’t miss important dates, product launches, or seasonal changes.
- Background Videos
Videos are a great way to highlight the products you’re selling, and you can upload them straight to your Amazon Store page. Your video can be up to 20 seconds long, you can choose how large or small you want it to be, and you can have it play on a loop while your customer is shopping in your Store. It’s a great way to showcase your products and help your customers get to know your brand.
- Images With Text
This feature allows you to add descriptive copy to your product photos. You can also choose the size, alignment, location, and colors to align with your branding. This is a great opportunity to help your customers get a better idea of your products right off the bat, and it can also help your SEO if you’re using the right keywords.
- Shoppable Images
Shoppable images are a game-changer on Amazon that you’ll want to implement in your Store. With shoppable images, you can take a nice lifestyle photo of your product, then place a dot over the product that people can click on to shop. You can put multiple products in one shoppable photo, which leads to more sales. When the customers click on the dots, they get basic information like the name, price, reviews, and Prime availability.
Amazon Stores launched in 2017, so there are already many brands that use and love it. Here is one of our favorite examples of a great Amazon Store:
Vitamix
Vitamix is a great example of a brand that uses Amazon Stores well. Their page is clean, organized, and uses professional photos with great descriptions. They have their name and logo as their hero image at the top, a navigation bar, a video, highlighted products, great copy, and lifestyle images. Their grid also has a nice layout so users can easily follow along.
If you want to see more examples of the best Amazon Stores we’ve seen, click here. You might find some great inspiration for your Amazon Store.
Once you’re all set up with an Amazon seller account, you’ll want to register your brand on Amazon’s Brand Registry. If you don’t, you won’t be able to use Amazon Stores and its great features.
The process for getting on the brand registry isn’t too difficult, but it will take a little bit of time. You’ll need a registered trademark, you’ll need to prove that you are the trademark owner, and you’ll need an Amazon account. For more information on registering your brand, visit this blog post all about Amazon’s Brand Registry.
Once you’re on the Brand Registry, you’ll be able to set up your homepage and choose the template you want to use. Here are the steps:
- Go to the “Stores” tab, then click “Manage Stores”
- Select the brand you want to create a Store for
- Select your preferred homepage template
- Create your Amazon Store pages (keep your customer in mind – make sure it’s simple to navigate, highlights bestsellers and deals, etc.)
- Add your content tiles (titles, photos, videos, galleries, etc.)
- Upload your products
Once you make it through these steps, you can submit your Amazon Store for approval. And once you get approval, you can publish your Store. Just a heads up though – it might take a few days to get approved and you can’t make changes during that time. So make sure your store is exactly where you want it and there are no mistakes before you submit it for approval. You’ll also want to make sure your Store is mobile-friendly.
One of the most important features Amazon Stores offers is the ability to see your Store’s insights. Because setting up an Amazon Store takes time and effort, you want to make sure it’s worth it. Here’s what you can find out with Amazon Store Insights:
- Views
- Visitors
- Sales
- Units sold
- Views per visitor
- Sales per visitor
- Orders
- Orders per visit
- Units per order
- Sales per order
Based on this information, you can see what’s working and what isn’t. It’s a great way to understand your customer base and how they react to certain strategies. Amazon Stores Insights also keeps track of four main traffic sources – Amazon Sponsored Brands ads, Amazon organic traffic, tagged sources, and all other traffic sources that aren’t within Amazon (like social media or Google).
If you have Amazon A+ content set up and you’re ready to take your shop to the next level, Amazon Stores is a great option. There are so many different benefits of Amazon Stores, so you’ll want to take advantage of them to grow your business.
If you need help setting up your Amazon Store, the experts at Laser Sight Digital are here to help. Contact us today to get started.
