Facebook Ads Case Study: How We Generated Over 115 Leads for Our Fitness Client in ONLY 31 Days!!!
My team and I recently had had the privilege to work with a pretty unique Fitness Studio – Elev8. This Fitness Studio offers personalized hot yoga classes.
While their Studio is only two years old, they had reached their maximum organic growth level. This meant in order to grow, they had to invest in marketing, so they reached out to us for help.
When we first started working with Elev8, their sales had stalled and their organic outreach had been completely drained.
Less than one month in and we managed to turn that ship around, taking Elev8 from figuring out how they would grow their fitness studio, to having over 100 qualified leads ready to take their hot yoga classes!
Due to the high influx of leads, the client even had to hire two sales employees to keep up with the demand!
We managed to get all these leads for them at under $5 per lead!
I don’t know about you, but that’s a pretty good ROI for the Fitness Industry! Considering that each lead is worth over a $100/mo membership.
- Placements: Where have budgets fed to
- Optimizations: Facebook goes through phases where it will give preferential treatment/results to certain campaign objectives – we look to see if the brand was leveraging some of these optimization pockets to their advantage
- Tracking and Pixel Health: We check to see what sort of data has been “seasoning” the pixel and if this data is being used to further improve results
- CTR and CPC: This helps us to assess the fit between creative and targeting
And here’s an example of one of the landing pages it directed traffic to – you can see here, it’s less of a sales page and more of an informational page that provides video testimonials and a promo video of their fitness studio. This invites users to put themselves into the funnel and claim their free week pass.
We started off using a conversion campaign with a video and image to a cold audience to build up a large and healthy custom audience that could be used for retargeting.
We used placements like right hand column and desktop but the clear winner for conversions was mobile.
The single biggest change was “tidying” up the ad accounts, optimizations and improving the user experience to stabilize leads and drop the cost per conversion- the secret sauce was adding the video testimonials and reviews, which allowed for mass scale.
The brand continues to scale and grow and is estimated to hit over $85,800 in revenue in the next twelve months.
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P.S – if you’re skimming and just wanted to see what the offer was… you can request a free strategy call to have myself and my team personally audit your business and ad campaigns and advise on how to scale and succeed with FB Ads!