Amazon Best Sellers (BSR): What You Should Know

Amazon Best Sellers

If you’ve ever shopped on Amazon, you’ve most likely seen a best selling product. Sometimes they have a little orange banner in the corner that says #1 Best Seller, they’ll show up on the Best Seller page, or it’ll say the product ranking in the product listing. 

As a seller, you might be wondering if those “Best Seller” labels really matter, what they actually portray, what impacts your ranking, and how often it changes. There’s a lot to know about Amazon Best Sellers, so in this article, we’ll go over all of these important aspects. Here’s the breakdown of what we’ll discuss:

  • Amazon Best Sellers Overview
  • What Impacts Your Ranking? 
  • How Do You Know When Your Ranking Changes? 
  • Is Your Best Sellers Rank Really That Important? 
  • How To Improve Your Best Sellers Rank & Sales

Table of Contents

Amazon Best Sellers Overview

According to Amazon, “The Amazon Best Sellers calculation is based on Amazon sales, and is updated hourly to reflect recent and historical sales of every item sold on Amazon.” In other words, the Best Sellers ranking system shows buyers how popular an item is in its category based on historical data, and since so many items are purchased through Amazon, the ranking is updated every hour. 

You can find a product’s current ranking right on its product listing, on the “Amazon Best Sellers” page in its category, and in a little orange banner on the main product image. Here are some examples of what that would look like:

Amazon Best Sellers
Amazon Best Sellers

What Impacts Your Ranking?

When you’re looking at your ranking, keep in mind that your product is only competing with other products in its category. It will take recent sales as well as historical sales data in order to rank your product. Amazon will also use its algorithm to predict whether a product will do well or not, so the ranking takes that prediction into consideration as well. 

Amazon Best Sellers

New products are popping up on Amazon all the time, and that predictive piece allows newer sellers to have their products high in the Best Sellers rankings. It’s also important to keep in mind that your product is competing in its category, but that doesn’t necessarily mean that it’s competing with other similar items if those items aren’t in the same category or subcategory.

To summarize, there are three main things that impact your ranking: Historical sales data, current sales data, and predictive sales data.

How Do You Know When Your Ranking Changes?

There are a few ways to keep track of where you’re at in the Amazon Best Sellers rankings. You can take advantage of your Amazon Seller tools available in your account, or you can use resources like Helium 10 or JungleScout to stay on top of it.

Is Your Best Seller Rank Really That Important?

The Amazon Best Seller Rank does not mean that your product is showing up every time someone searches your keywords. And while having a great Best Seller rank is awesome, it’s not the most important thing you can do for your sales strategy.

People are searching products more than they are browsing through the categories and products in the Best Seller page, so focusing on your keywords and advertising will drive more revenue than trying to get that #1 Best Seller rank.

How To Improve Your Best Sellers Rank & Sales

The key to improving your Best Sellers rank is increasing your sales. You can do this through advertising, SEO, improving your product listings, and investing in sponsored products. When your sales increase, your ranking will increase, ultimately driving more sales and growth. 

If you need advice or assistance increasing your sales on Amazon, the experts at Laser Sight Digital are here to help.


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