When you are starting a business on Amazon, there are so many different things you’ll need to think about. For example, you have to decide on what products you want to sell, what type of seller account you’ll have, whether you will implement A+ content, and more. While all of this is important (it’s so important we have an entire blog post on it here), none of it matters if your ideal customers can’t find your products on Amazon.
According to the Search Engine Journal, Amazon reports that “70% of Amazon customers never click past the first page of search results.” You can see why it’s so crucial to be on that first page, but it can be hard – especially when you’re just starting out. You don’t have any authority yet, you don’t have any sales, and you don’t have any reviews. However, the longer you wait to start improving your rankings, the longer it will take to start making money. And the good news is that there are plenty of tried and true ways to boost your rankings so your Amazon SEO can start thriving. In this post, we will go over a few of the best ways to get your products to page one.
How It Works
Before we get into the different strategies to boost your rankings, you’ll need to know how it works. Amazon ranks its products based on a few different factors, but the main ones are sales (how many sales you have made in the last 6 months) and conversion rates (percentage of people who view your product page and make a purchase for a keyword). Other factors include external traffic (ads), your seller rating, product reviews, click through rates, and whether your products are Prime eligible.
With this knowledge, you can make the strategic moves suggested below to improve your rankings and eventually get your products on the first page of Amazon.
1. Get Great Advertising
Advertising is a major part of Amazon SEO and getting your products to the first page, especially when you’re just starting out. Running Facebook and Google ads is a great way to get your products in front of your ideal audience before you have even made a sale.
At Laser Sight Digital, our experts can help you set up your ads, run test campaigns, target the right audiences, and set you up for success when it comes to your Amazon Advertising. Once you start making sales and getting reviews, your rankings will naturally rise and you will be well on your way to the first page of Amazon.
2. Utilize Social Media
Don’t underestimate the power of social media. If you have a business Instagram, Facebook, and TikTok account, put your product link in your bio and direct people there. Once people start clicking on your link and purchasing your products, Amazon will recognize and reward that success.
Creating content around your products is also a great way to naturally grow a customer base. When you can create a community around your products, people will be drawn to your Amazon store and your sales will skyrocket.
3. Optimize Your Listings
The best way to improve your Amazon rankings is to optimize your listings in every way you can. You can optimize your titles, images, products, descriptions, and more – and there are many different tools to help you do it. There is so much to learn about optimizing your Amazon listings, and we have an in-depth blog post breaking it down here.
If you need personalized help optimizing your listings, the experts at Laser Sight Digital specialize in Amazon SEO. You can do all of the suggestions on this list, but if you don’t optimize your listings, you won’t see the best results possible. Optimization will give you the boost you need to get your rankings up and get your products on the first page.
4. Use A+ Content
In a nutshell, Amazon A+ Content offers customization options that help with your branding. Many Amazon sellers have had problems selling their products because they haven’t been able to implement their branding, but Amazon A+ Content solves that problem. Having a well-branded store can help you increase sales, boost credibility, and ultimately make more sales.
The Amazon A+ Content features can help improve your business as a seller immensely because it improves the customer experience. If you are interested in learning more about A+ Content, click here to read our detailed post covering how it works and how to implement it.
5. Offer a Great Customer Experience
When you are looking to boost your Amazon rankings, one of the best things you can do is to provide a great customer experience. Make sure your shipping is on time, you answer customer questions or complaints, you are responsive when communicating with customers, and you offer a great product.
Sellers who don’t do these things get bad seller ratings as well as bad product reviews. These can impact your rankings, and before you know it, it will be impossible for customers to come across your store. Offering a great customer experience will help your rankings improve and you will get more sales in the long run.
Is It Worth It?
Working to get your products on the first page of Amazon will pay off. It might seem tedious at first and you might run into some roadblocks along the way, but if you are consistently trying to improve your rankings, your efforts will be rewarded.
If you need help with your Amazon SEO, contact Laser Sight Digital today. We have a team of experts who are ready to help you take your Amazon business to the next level (see here for a guide to hiring Amazon experts).