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Our Clients Avg 10x + Returns. Get Your Products on Page 1 on Amazon.

Important Things to Know Before Using Premium A+ Content

If you’ve been following our blog for a while, you know we did a complete guide on Amazon A+ Content a few months ago. This blog post went through everything you  need to know about A+ Content, what it is, how to use it, and how it can benefit your business. If you haven’t read it yet, we would highly recommend doing so before you keep reading this blog post about Premium A+ Content. Here’s the link

Welcome back! Now that you know everything you need to know about Amazon A+ Content, we can get into the details surrounding Premium A+ Content, or Amazon A++ Content. This is a feature available to vendors who use Amazon Premium and includes a wide variety of features you don’t want to miss out on. 

Who can use Amazon A++ and what is the cost? 

A++ is an exclusive feature that brands can have access to by invite only. In order to be eligible to use A++, you have to be using Vendor Central, and it can cost anywhere from $250k to $500k per product. Because of its exclusivity and high price tag, it is typically used by large brands. 

What are the differences between A+ and A++? 

When you think of A+ and A++, think of an iPhone 6 compared to an iPhone 13. They both call, text, take photos, browse the internet, and use the same apps, but the iPhone 13 is faster, takes better photos, has new technology, and offers a better user experience overall. This is similar to A+ and A++ Content. A+ Content will get the job done, but A++ takes it to the next level and gives your customers a better experience when shopping with you. 

Here are some of the features compared side by side, A+ vs, A++: 

  • Cost: Free vs. $250k-$500k 
  • Availability: All Vendors vs. Invite Only 
  • Modules: 12 Basic vs. 16 Interactive + the 12 Basic 
  • Modules per page: 5 vs. 7
  • Maximum Content Width: 970 pixels vs. 1,464 pixels 
  • Mobile Friendly: Both are Mobile Friendly 

What are some of the best features that come with A++? 

If you are invited to use A++ on your Amazon store, you’ll unlock a massive number of tools that you can use to your advantage. Here are a few of the most beneficial features: 

High-quality videos: A++ allows you to utilize high quality videos in your Amazon store. You can do loops, videos over a minute, and videos that reach the full length of the screen. These look professional and help customers know exactly what you have to offer.

Hover & click interactive: You can add buttons to your photos on the product feature points to highlight different details. 

Subscribe & save with Buy Box: You can put a subscribe and save option on your products with a Buy Box button.

Slider galleries: Instead of one photo, you can insert slider galleries that allow you to showcase multiple photos or graphics. 

There are many other features that make A++ Content desirable for vendors, and if you want the coveted invitation, it’s best to do everything you can to keep growing your Amazon business. 

How can I start using A++? 

Unfortunately, A++ Content can only be used on an invite-only basis. If you want to get that invite, we would recommend doing everything you can to become the best Amazon vendor you can be. Ship your products on time, offer great customer service, try to get as many reviews as you can, and take advantage of Amazon advertising. Aside from this, utilize all the great tools Amazon has to offer and watch the growth happen. It might take a few months or even a few years, but steady growth leads to long-term success. You’ll be getting that A++ invite in no time! 


If you are searching for help with your Amazon store or you want to see more growth, the professionals at Laser Sight Digital can help. Schedule a free strategy session today and we can help you get started on your journey to the A++ invitation. We look forward to working with you!

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