22 Helpful Tools You’ll Need as an Amazon Seller

Amazon Seller Tools

If you’re an Amazon Seller, you know that keeping up with the latest tools is just one of the many things you can do to stay ahead of the game. Sellers have access to hundreds of apps, resources, and tools to help them find success on Amazon, but it can be hard to decipher which ones are worth your time and which ones you could pass up. 

With so many options available, we wanted to find the best of the best tools for creating and maintaining your Amazon store. Laser Sight Digital compiled a list of the best resources out there so you can benefit from them and find success selling on Amazon. 

Since there are so many great resources out there, we put them into categories: 

  • Advertising
  • All-in-one 
  • Branding
  • Content Creation
  • Customer Support
  • Inventory 
  • Keywords
  • Legal
  • Pricing
  • Product Forecasting 
  • Refunds
  • Reviews & Feedback
  • Taxes

Table of Contents


PPC Entourage

PPC Entourage optimizes your Amazon ads. It analyzes and displays your data, and then it will efficiently optimize your ads. It tells you why a campaign performs the way it is, pulls the best keywords, and works with multiple campaigns at once. 

Reviews: 4.5/5 stars 

Price: Starts at $97/month with a free 14-day-trial 


Teikametrics uses goal-based campaign creation, algorithmic keyword bidding, automated keyword targeting, custom analytics, and artificial intelligence to grow your Amazon business. It is meant for Amazon and Walmart.com marketplaces. 

Reviews: 4/5 stars 

Price: Ad management starting at $1,500/month


Sellozo is an Amazon PPC software company that helps businesses increase their ROI through in-depth keyword and negative keyword optimization, automated campaign launches, dayparting, and more. It’s all automated and uses AI to provide you with the best results. 

Reviews: 4.7/5 stars

Price: Starts with a free account and goes up to $299/month 

Amazon Advertising

Amazon Advertising is a great platform to take advantage of when you’re planning ad campaigns for Amazon. Utilizing it will drive brand and product awareness, drive sales, increase loyalty, and grow your business overall. 

Reviews: 4/5 stars

Price: Depends on your advertising budget



Helium 10 has more than 20 tools to help Amazon sellers succeed on the platform. They help with keyword research, financial analysis, listing optimization, marketing, and more. Helium 10 is one of the best all-in-one Amazon resources on the market. 

Reviews: 4.6/5 stars

Price: Starts at $37/month 


ZonGuru is another all-in-one tool for Amazon sellers that offers product research, email automation, optimizations, IP monitoring, and more. They also offer a handful of free resources so you can test them out before making a purchase.  

Reviews: 4.8/5 stars

Price: Starts at $39/month with a free 7-day trial 

Seller Central 

Amazon Seller Central is available to anyone who has an Amazon Seller account – and it has everything you need to get started and keep up with the latest Amazon updates. If you have any questions or concerns about your account, you’ll want to use Seller Central. 

Reviews: N/A

Price: Free with Amazon Seller account 


Sellics is a great tool to help you grow and manage your Amazon business. You can see how your products perform in real-time, create and manage PPC campaigns, get the best keywords, and much more. 

Reviews: 4.5/5 stars

Price: starts at $67/month 


SellerApp includes a PPC analyzer, a profit dashboard, keyword research, product keywords, product research, product ideas, listing quality, and managed service. It’s a great resource and includes a free Google Chrome extension. 

Reviews: 4.5/5 stars

Price: Starts at $99/month with a free 7-day trial


Brand Protection Agency 

With Brand Protection Agency, manufacturers can manage and monitor their MAP, IMAP, and UPP pricing policy. This helps manufacturers see every aspect of their brand so they can protect it from being leaked or sold illegally.

Reviews: N/A

Pricing: Contact them directly for a quote 

Transparency by Amazon 

Transparency by Amazon is a great source that helps reduce the number of fake products on the platform. The counterfeit products were starting to affect sellers’ businesses, so Amazon released Transparency to help reduce the problem. 

Reviews: 4.5/5 stars

Price: Approximately $0.01 to $0.05 per barcode


eEnforce works with over 400,000 sellers to protect their products and brand. They are a cybersecurity company, and they work to take down unauthorized sellers and products so legitimate Amazon sellers can have better success. 

Reviews: N/A

Price: Starts at $750/month 

Content Creation


mobiReady is great if you’re working on a desktop and need to see what your website will look like on mobile. You can see what your website and Amazon detail pages will look like on mobile, and you can test them to make sure everything works. 

Reviews: N/A

Price: Free


When you’re selling on Amazon, it’s important to have good product photos to make sales. SellerPhoto takes the stress out of getting great pictures, and you can leave it to their professionals to help take your listings to the next level. 

Reviews: N/A

Pricing: Starting at $697/package, or $60/custom order

Customer Support


If you’re dealing with customers daily, eDesk is a great software to implement. It puts all of your email communications into a consolidated inbox, making it easier and more efficient to communicate with your customers. 

Reviews: 4.5/5 stars 

Price: Starts at $39/month


SellerDesk is a new communication tool that allows multiple people to communicate with Amazon customers without interfering with each other. It saves drafts, alerts negative feedback, shows the customer’s concern, and lets others know when a ticket is already open. 

Reviews: N/A

Price: Free while Beta testing 


Brightpearl is good for sellers who sell on multiple platforms like Amazon, Walmart.com, Shopify, and eBay. They offer implementation, training support, customer success, and service tiers. 

Reviews: 4.3/5 stars

Price: Request a quote for pricing 


SellerActive is another platform that helps multichannel sellers stay on track and scale their business. With customer service features, automated technology, and real-time alerts, SellerActive is a must for multichannel sellers looking to grow revenue. 

Reviews: 4.5/5 stars

Price: Starts at $79/month


AMZ Insight 

AMZ Insight tracks organic keyword performance and analyzes the highest-ranked products, where they come from, and who sells them. It gives your rankings and your competitors’ rankings to give you all the data you need for success. 

Reviews: 3.9/5 stars

Price: Starts at $39/month 

AMZ Tracker

Like AMZ Insight, AMZ Tracker gives your keyword rankings and your competitors’ keyword rankings to help your business and revenue growth. The top results are usually ranked by volume so you can see the top performers. 

Reviews: 3/5 stars

Price: Starts at $50/month with a free 7-day trial 


MerchantWords has over a billion unique keywords in their database that came from shopper data on Amazon. With this valuable information, they can find the best keywords for your products to succeed on Amazon. 

Reviews: 4/5 stars

Price: Starts at $29/month


Sonar is an extension of Sellics and has over 180 million keywords in its database. Their keyword research comes directly from Amazon shoppers, and they offer the ability to search for competitors’ keywords. It’s a free and efficient tool. 

Reviews: N/A

Price: Free

These are all great resources you can use to take your Amazon business to the next level. We couldn’t fit all of our favorite resources into one blog post, so check out 16 More Helpful Tools You’ll Need as an Amazon Seller. If you have any questions, need help with any aspects of your store, or want help deciding which of these resources would best suit your needs, contact Laser Sight Digital today. Our experts are happy to help. 


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